Results 71 to 80 of about 36,669 (102)
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Empirical nexus of hospital brand gestalt, patient satisfaction and revisit intention

International Journal of Pharmaceutical and Healthcare Marketing, 2023
Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions.
D. Mandagi   +3 more
semanticscholar   +1 more source

Constructing a Destination Gestalt Model: Brand Gestalt, Brand Attitude, and Revisit Intention

Asia Pacific Social Science Review, 2023
: This study proposes and tests a structural model that integrates brand gestalt, brand attitude, and revisit intention in the context of tourism destinations.
R. H. Walean, Lies Wullur, D. Mandagi
semanticscholar   +1 more source

Artificial intelligence versus surgeon gestalt in predicting risk of emergency general surgery

Journal of Trauma and Acute Care Surgery, 2023
The AI-based risk calculator #POTTER is superior to surgeons’ clinical gestalt in predicting postoperative morbidity & mortality after emergency general surgery.
M. El Moheb   +10 more
semanticscholar   +1 more source

Accessing the Presentation of Causal Graphs and an Application of Gestalt Principles with Eye Tracking

IEEE International Conference on Software Analysis, Evolution, and Reengineering, 2022
The discipline of causal inference uses so-called causal graphs to model cause and effect relations of random variables. As those graphs only encode a relation structure there is no hard rule concerning their alignment. The present paper presents a study
Lisa Grabinger   +2 more
semanticscholar   +1 more source

Millennials and Gen Z’s Perception of Social Media Marketing Effectiveness on the Festival’s Branding: The Mediating Effect of Brand Gestalt

Asia Pacific Social Science Review, 2021
: Despite the increasing interest in social media use in tourism, limited empirical work has been devoted to the effectiveness of social media marketing on festival tourism branding. The present study proposed a theoretical model that explains the effect
D. Mandagi, A. C. Aseng
semanticscholar   +1 more source

Brand gestalt scale development and validation: A takeoff from tourism destination branding

, 2021
This study aims to develop and validate a multidimensional measurement scale for brand gestalt. Following a systematic scale development procedure, a highly representative pool of scale items describing brand gestalt of tourism destinations was derived ...
D. Mandagi, Dave Centeno, Indrajit
semanticscholar   +1 more source

Linking destination brand gestalt and brand equity: insights from Bali

Anatolia : An International Journal of Tourism and Hospitality Research
Despite extensive research on brand gestalt, the influence of Destination Brand Gestalt (DBG) on Destination Brand Equity (DBE) remains largely unexplored, highlighting a significant gap in both theory and practice.
H. Pongoh, D. Mandagi
semanticscholar   +1 more source

Early Physician Gestalt Versus Usual Screening Tools for the Prediction of Sepsis in Critically Ill Emergency Patients.

Annals of Emergency Medicine
STUDY OBJECTIVE Compare physician gestalt to existing screening tools for identifying sepsis in the initial minutes of presentation when time-sensitive treatments must be initiated.
S. Knack   +9 more
semanticscholar   +1 more source

From a hidden gem to a tourist spot: Examining brand gestalt, tourist attitude, satisfaction and loyalty in Bitung city

International Journal of Tourism Cities
Purpose Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand.
D. Mandagi   +3 more
semanticscholar   +1 more source

Destination brand gestalt: dimensionalizing co-created tourism destination branding

International Journal of Tourism Cities
Purpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing its multidimensional nature and the process of co-creation.
D. Mandagi, D. Centeno
semanticscholar   +1 more source

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