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Gen Z favorisiert Markenvielfalt

Lebensmittel Zeitung, 2023
Mit der Loyalität zu Brands ist es bei der Gen Z nicht weit her. Das gilt besonders für bestimmte Produktsparten, wie eine internationale Studie von NielsenIQ zeigt.
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ปฏิกิริยาตอบสนองของผู้บริโภคต่อสินค้าขาดสต๊อคเปรียบเทียบระหว่าง Gen Y และ Gen Z : กรณีศึกษาครีมบำรุงผิวและแชมพูสระผมในร้านค้าปลีกทั่วไป

2023
งานวิจัยฉบับนี้มีวัตถุประสงค์ที่จะศึกษาผลกระทบที่เกิดจากปัญหาสินค้าขาดแคลน โดยศึกษาถึงปฏิกิริยาของ Gen Y และ Gen Z รวมไปถึงศึกษาถึงผลกระทบและความสูญเสียที่เกิดกับผู้ผลิตหรือผู้แทนจำหน่ายและผู้ค้าปลีก โดยใช้กรณีศึกษาแชมพูสระผมและครีมบำรุงผิวกายในช่องทางค้าปลีกทันสมัยในกรุงเทพมหานคร งานวิจัยได้ทำการเก็บข้อมูลผ่านการทำแบบสอบถามออนไลน์จากผ ...
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Gen-Z Vs. Vaping

Journal of Respiratory Physiology and Neurobiology, 2020
Vaping is a fairly new trend. Generation Z’s overconsumption of these products can lead to serious health problems in the future. The purpose of this article is to understand why vaping is prevalent. Furthermore, the article analyses gen-Z’s perception of vaping and compares it to their actual habits.
Evan Dimentberg, Evan Dimentberg
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Engaging Gen Z Through Humor

Association of Marketing Theory and Practice Proceedings, 2023
<strong>ABSTRACT<em></em></strong> <em>The current generation of undergraduate students in the classroom (Gen Z) is the </em><em>loneliest generation in the U.S. (Twenge, 2017), and they know it.</em><em> What are they spending time on? Their phones. What are they not spending time on?
Gillis, Wendy, Pozin, Fred
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Gen Z's Code

This chapter explores Gen Z's authenticity code regarding influencer-driven social media advertising. In a context where social media is cluttered with sponsored content, Gen Z seeks for authenticity, contributing to an influencer marketing landscape where brands must crack a unique formula to engage this tech-savvy and socially conscious generation ...
Ana Venes, Alexandre Duarte
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Green Marketing Among Z-Generation (Z-Gen.)

2023
Environmental problems have become prime global challenges, and in developing countries like India, there is a need for high attention to curb these problems. These problems bring unsustainable economic and environmental development, and global sustainable growth has been a major concern of G-20 countries.
Abhinav Agrawal   +2 more
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Medical immunology for Gen Z

The Journal of Immunology, 2020
Abstract While there is much discussion in education literature about the benefits of a flipped classroom, medical educators still typically rely on traditional didactic lectures as a primary teaching modality. In fact, when given a choice of delivery modalities, learners often prefer to engage in the easier and comfortable route to ...
Abby L Geis, Teressa Brown
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Gen Z, Explained

2021
Roberta Katz   +3 more
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