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ปัจจัยที่ส่งผลต่อพฤติกรรมการตัดสินใจซื้อและการกลับมาใช้บริการร้านคาเฟ่ของกลุ่มผู้บริโภค Gen Z

This research aims to study: 1) to compare purchasing decision behavior in cafés among Generation Z consumers with different demographic characteristics, 2) to examine factors influencing purchasing decision behavior in cafés among Generation Z consumers, and 3) to investigate factors affecting repeat patronage behavior in cafés among Generation Z ...
openaire   +1 more source

DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation

Business Horizons, 2021
Shaun Pichler, Chiranjeev Kohli
exaly  

Gen Z, Explained

2021
Roberta Katz   +3 more
openaire   +1 more source

What kind of food can win Gen Z’s favor? A mixed methods study from China

Food Quality and Preference, 2022
Rob Law, Ke Zhang, Yifan Zuo
exaly  

7 Millennial, Gen Z, and Gen A Life

2023
Jim Wasserman, Jiab Wasserman
openaire   +1 more source

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