Results 141 to 150 of about 2,140,687 (287)
Journal of Consumer Behaviour, EarlyView.ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement
Journal of Consumer Behaviour, EarlyView.ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley +1 more source
Deconstructing Gender Stereotypes: Mythos, Logos, and Nomos
This chapter critically explores gender stereotypes through the lenses of law, culture, intersectionality, and language. It highlights the pervasive influence of stereotypes in shaping societal norms, legal practices, and individual identities ...
Wagner, A., Condello, A.
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul +6 more
wiley +1 more source
Guided Toward Equity: Communities of Practice and Organizational Change in Community Colleges
New Directions for Community Colleges, EarlyView.ABSTRACT Although community colleges advance equity by providing opportunities for marginalized students to pursue higher education, barriers to earning credentials remain, particularly for students of color. Higher education stakeholders are investing in “equity work” as organizations take responsibility for ensuring equitable outcomes.
Karin Yndestad +2 more
wiley +1 more source
Gender stereotypes and the construction of self-beliefs in spatial cognition. [PDF]
Psychol ResArrighi L, Hausmann M.
europepmc +1 more source
Gender Discrimination and Evaluators’ Gender: Evidence from the Italian Academy [PDF]
Relying on a natural experiment consisting in 130 competitions for promotion to associate and full professor in the Italian University, we analyze whether gender discrimination is affected by the gender of evaluators.
Maria De Paola, Vincenzo Scoppa
core
The Relationship Between Board Diversity and Corporate Environmental Performance: A Meta‐Analysis
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT The association between corporate governance mechanisms and corporate environmental performance has gained increasing academic engagement; however, existing empirical studies provide inconsistent results. This study aims at empirically summarizing the results of previous research on the relationship between different characteristics of board ...
My Hanh Doan +3 more
wiley +1 more source
Why "communicating like a woman" can work: gender stereotypes and outcomes in medical settings. [PDF]
Front PsycholDi Pasquale R, Morese R.
europepmc +1 more source
Seats at the Table, Shifts in the Actions: Board Gender Diversity and Climate Activism
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT As regulatory and stakeholder pressures intensify, firms are increasingly expected to move beyond symbolic sustainability commitments towards corporate climate activism. This concept refers to the active institutionalisation of climate‐focused mechanisms such as external assurance, board oversight and climate‐linked incentives.
Md Tanvir Hamim, Rasim Simsek
wiley +1 more source