Results 261 to 270 of about 86,682 (299)

We're Not Better, We're Just Different: How Brand‐Customer Disparagement Humor Helps to Build Brand Communities

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand disparagement humor, defined as a brand's use of humor to belittle a target, has emerged as a largely successful yet risky social media strategy. While prior research highlights its effectiveness under specific conditions, such as alignment with brand personality or onlooker motivations, little is known about its potential to strengthen ...
Abbie Iveson, Lloyd C. Harris
wiley   +1 more source

Scooping the Mite: A Simple Curette Technique for Scabies Burrow Sampling

open access: yes
JEADV Clinical Practice, EarlyView.
Corrado Zengarini   +5 more
wiley   +1 more source

Harmfulness Score: A Data‐Driven Framework for Ranking Environmental Risks of Microplastics

open access: yesMacromolecular Rapid Communications, EarlyView.
Using machine learning and bibliometric sentiment analysis on over 100 000 abstracts, this study introduces the Harmfulness Score to rank environmental risks of microplastic polymers. Polystyrene and polyethylene emerge as top‐risk materials, supporting targeted regulation and evidence‐based policy recommendations.
Fernando Gomes Souza Jr.   +2 more
wiley   +1 more source

Ion Chemistry in Dielectric Barrier Discharge Ionization: Recent Advances in Direct Gas Phase Analyses

open access: yesMass Spectrometry Reviews, EarlyView.
ABSTRACT Dielectric barrier discharge ionization (DBDI) sources, employing low‐temperature plasma, have emerged as sensitive and efficient ionization tools with various atmospheric pressure ionization processes. In this review, we summarize a historical overview of the development of DBDI, highlighting key principles of gas‐phase ion chemistry and the ...
Kseniya Dryahina   +4 more
wiley   +1 more source

Isolation, Characterization, and Wound‐Healing Potential of β‐D‐Glucan from Lycoperdon pyriforme Schaeff

open access: yesChemistryOpen, EarlyView.
Mushrooms have become a prominent focus in alternative medicine and are now the subject of increasingly detailed scientific investigation. This study explores the isolation, purification, and characterization of β‐D‐glucan from Lycoperdon pyriforme, with particular emphasis on its wound‐healing potential. The aim of this research is to isolate, purify,
Elif Yavuz‐Dokgöz   +4 more
wiley   +1 more source

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