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‘Advertorials’: A genre-based analysis of an emerging hybridized genre
Discourse & Communication, 2012Genre analysis has been applied to a sizable body of linguistic studies on various text types. However, little attention has been paid to advertorials as an emerging hybridized genre. To identify the generic and linguistic characteristics of advertorials, and therefore to classify advertorials into an appropriate genre, this study carries out a ...
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Genre analysis and translation
2017This chapter discusses the applications of genre analysis in translation research and training. Following initial interest in text types in the 1970s, genre analysis gained in importance since the 1990s as a consequence of, first, the application of discourse analytical methods and, next, of corpus linguistics to translation research.
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Attributes of Genre: A Cross-Domain Analysis
Library TrendsAbstract: The definitions cited in one hundred records of the Library of Congress Genre/Form Terms , twenty each in fiction, poetry, drama, motion pictures, and music, were analyzed in order to compile a list of generic attributes found in these five art forms.
Philip Hider, Phillipa Barlow
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On the necessity of comparative analysis in genre studies
Tekstualia, 2012The article discusses the problems of genre problems presented in the light of modern comparative studies. On the example of romanticism and its popular genres, such as verse tale, digressive poem, romantic drama and a variety of odd types of poetic works, it has been demonstrated that comparative analysis can be very useful in describing the formal ...
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Teaching and Researching Genre Knowledge: Toward an Enhanced Theoretical Framework
Written Communication, 2020Christine M Tardy, Jeroen Gevers
exaly