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This chapter explores Gen Z's authenticity code regarding influencer-driven social media advertising. In a context where social media is cluttered with sponsored content, Gen Z seeks for authenticity, contributing to an influencer marketing landscape where brands must crack a unique formula to engage this tech-savvy and socially conscious generation ...
Ana Venes, Alexandre Duarte
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Ana Venes, Alexandre Duarte
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Gens de Lettres, gens du Livre.
The American Historical Review, 1993Jack R. Censer, Robert Darnton
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