Results 231 to 240 of about 17,496 (275)

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

open access: yesAgribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani   +6 more
wiley   +1 more source

In Situ Analytical Chemistry Laboratory for the Exobiology Extant Life Surveyor. [PDF]

open access: yesACS Meas Sci Au
Drevinskas T   +16 more
europepmc   +1 more source

Home - About - Disclaimer - Privacy