Understanding gift-giving in game live streaming on Douyu: An evaluation of PSR/social presence. [PDF]
Front Psychol, 2022 In China, live streaming has grown rapidly in recent years, with gift-giving, a unique business model in live streaming, driving the development of many industries. This article explores the association between gift-giving behavior in game live streaming
Zhang W.
europepmc +2 more sources
Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism. [PDF]
Behav Sci (Basel), 2022 This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation.
Niu G +5 more
europepmc +2 more sources
J Med Internet Res, 2020 BackgroundGift giving, which has been a heavily debated topic in health care for many years, is considered as a way of expressing gratitude and to be beneficial for the physician-patient relationship within a reasonable range.
Peng L, Wang Y, Chen J.
europepmc +2 more sources
Gift-Giving, Quasi-Credit and Reciprocity [PDF]
SSRN Electronic Journal, 2002 The fluctuations in incomes inherent in rural communities can be attenuated by reciprocal assistance. A model of reciprocal assistance based upon rational action and voluntary participation is presented. Individuals provide assistance only if the costs of so doing are outweighed by the benefits from expected future reciprocation. A distinction is made
Jonathan P. Thomas, Tim Worrall
openaire +7 more sources
Worthless donations: male deception and female counter play in a nuptial gift-giving spider. [PDF]
BMC Evol Biol, 2011 Background In nuptial gift-giving species, benefits of acquiring a mate may select for male deception by donation of worthless gifts. We investigated the effect of worthless gifts on mating success in the spider Pisaura mirabilis.
Albo MJ +4 more
europepmc +2 more sources
Gift-giving and network structure in rural China: utilizing long-term spontaneous gift records. [PDF]
PLoS One, 2014 The tradition of keeping written records of gift received during household ceremonies in many countries offers researchers an underutilized means of data collection for social network analysis.
Chen X.
europepmc +2 more sources
Gift-giving intentions in pan-entertainment live streaming: Based on social exchange theory. [PDF]
PLoS OnePan-entertainment live streaming combines video with two-way communication and real-time viewer participation, allowing viewers to send virtual gifts to their favorite streamers. Drawing on social exchange theory, this study investigates the factors that
Zhang Z, Liu F.
europepmc +2 more sources
Business gift giving etiquette [PDF]
, 2013 Try sending gifts at times other than major holidays. These occasions could include a promotion, a new baby, a birthday, a new business referral. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789 ...
Karpenko, S. +2 more
openaire +2 more sources
Gift Sharing on Social Media: What Drives It?
Asia Marketing Journal, 2023 This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions ...
Mira Lee, Yoon-Hee Kang
doaj +1 more source
Beyond the prey: male spiders highly invest in silk when producing worthless gifts [PDF]
PeerJ, 2022 In the spider Paratrechalea ornata, males have two gift-giving mating tactics, offering either a nutritive (prey) or a worthless (prey leftovers) silk wrapped gift to females.
Camila Pavón-Peláez +4 more
doaj +2 more sources