Results 261 to 270 of about 4,461,291 (330)

What Drives Gift-giving Intention in Live Streaming? The Perspectives of Emotional Attachment and Flow Experience

International journal of human computer interactions, 2021
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live ...
Yi Li, Yi Peng
semanticscholar   +1 more source

Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory

Internet Research, 2022
PurposeThis study aims to investigate the factors that affect an audience's purchase decisions on a new type of social media, namely live video streaming platforms.Design/methodology/approachThis study is based on data from an online survey providing 488
Jung-Kuei Hsieh, W. Kunz, Ai-Yun Wu
semanticscholar   +1 more source

Time for gift giving: Abnormal share repurchase returns and uncertainty

, 2021
We study share repurchase announcements for nine European countries between 2000 and 2017. In contrast to previous studies, we address the role of market uncertainty as a market-based determinant of positive average abnormal announcement returns, while ...
Nina Anolick, J. Batten, Harald Kinateder, N. Wagner   +3 more
semanticscholar   +1 more source

Gift-giving

A Century of Chinese Literature in Translation (1919–2019), 2020
Qiangwang Geng
openaire   +2 more sources

Selfish Prosocial Behavior: Gift-Giving to Feel Unique

Journal of the Association for Consumer Research, 2020
Perhaps the most common form of prosocial behavior that consumers engage in is gift giving. In doing so, consumers presumably act in the best interests of recipients, by giving gifts that they believe recipients will cherish.
Julian Givi, Jeff Galak
semanticscholar   +1 more source

Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving

Food Quality and Preference, 2019
We tested the hypothesis that individuals may act differently when buying a bottle of wine for themselves than they do when buying wine as a gift. Using a between-subject design, we estimated the differences in consumer preference for these two occasions.
F. Boncinelli, Andrea Dominici, Francesca Gerini, E. Marone   +3 more
semanticscholar   +1 more source

Explaining the gift-giving intentions of live-streaming audiences through social presence: the perspective of interactive marketing

Journal of Research in Interactive Marketing
PurposeLive streaming has become an extremely popular form of online service and allows live audiences to give virtual gifts or money to their favorite streamers.
Shu-Chiung Lin, Y. Lee
semanticscholar   +1 more source

When do consumers value ethical attributes? The role of perceived quality in gift-giving

, 2020
Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e.
Gopal Das, J. Peloza, G. Varshneya, T. Green   +3 more
semanticscholar   +1 more source

Impact of viewer engagement on gift-giving in live video streaming

Telematics and informatics, 2018
This study investigates the effect of viewer engagement on gifting items to a streamer in a live video streaming. Data were collected from AfreecaTV, a leading live video streaming platform in South Korea, to examine viewer engagement and gift-giving ...
Eun-Ju Yu, Chanyong Jung, Hyungjin Kim, Jaemin Jung   +3 more
semanticscholar   +1 more source

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

, 2020
PurposeDrawing upon the evolutionary psychology perspective, the current research aims to investigate the conditions under which power (high vs low) and emotion (pride vs gratitude) can influence consumers to purchase products for others via two ...
F. Septianto, K. Nallaperuma, Argho Bandyopadhyay, Rebecca Dolan   +3 more
semanticscholar   +1 more source