Results 281 to 290 of about 4,461,291 (330)
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An integrative review of gift‐giving research in consumer behavior and marketing

Journal of Consumer Psychology, 2022
Julian Givi   +3 more
semanticscholar   +1 more source

Pharmaceutical Gift Giving

JONA: The Journal of Nursing Administration, 2003
When pharmaceutical companies market their products to, and through, healthcare professionals in hospitals and private practice, healthcare professionals face ethical dilemmas in their practice and their organizations. Pharmaceutical companies target nurse practitioners with prescribing privileges.
openaire   +2 more sources

Gift-giving in romantic couples serves as a commitment signal: Relational mobility is associated with more frequent gift-giving

Evolution and human behavior, 2018
The present study explored why married couples periodically exchange gifts. Based on the commitment signal hypothesis, we tested whether relational mobility, which was operationalized as divorce rate in Study 1 and relational opportunities in Study 2, is
Asuka Komiya   +3 more
semanticscholar   +1 more source

A bibliometric analysis on gift giving

Psychology & Marketing, 2022
Mansi Gupta   +5 more
semanticscholar   +1 more source

Gift giving with emotions

Journal of Economic Behavior & Organization, 1999
Abstract This paper presents a two-player, psychological game-theoretic model of gift giving where emotions matter. Beliefs enter directly into players’ payoff functions. Surprise, disappointment, embarrassment and pride arise from comparing players’ beliefs about the gift they will give or receive to the actual choice of gift.
openaire   +1 more source

International Gift Giving

2012
International gift giving is not a new concept; in many cases it was done for political purposes in the Middle Ages (Polanyi 1944). Today, gift giving is a personalized activity flourishing because of globalization.
openaire   +1 more source

Economic Dimensions of Household Gift Giving

Journal of Consumer Research, 1991
The purpose of this research was to explore economic dimensions of a consumer gift-giving model. Two dimensions of extrahousehold gift expenditures were modeled: the probability of giving and the expected value of the corresponding expenditures. Data were from 4,139 households in the Quarterly Interview component of the 1984–1985 U.S.
Garner, Thesia I, Wagner, Janet
openaire   +1 more source

Christmas gift giving involvement

Journal of Consumer Marketing, 2006
PurposeThe act of giving a gift at Christmas is a form of consumption that invokes different levels of involvement. The purpose of this paper is to explore and measure involvement in parental Christmas gift giving and giving branded items as gifts.Design/methodology/approachThe required information was gathered via a self‐administered survey method ...
openaire   +1 more source

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