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International Journal of Human-Computer Interaction, 2021
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live ...
Yi Li
exaly +2 more sources
Gift-giving is popular in live streaming, and many users irrationally send virtual gifts to their favorite live streamers. Based on the attachment and flow theories, we applied the stimulus-organism-response model to explore the influence of live ...
Yi Li
exaly +2 more sources
Impact of viewer engagement on gift-giving in live video streaming
Telematics and Informatics, 2018This study investigates the effect of viewer engagement on gifting items to a streamer in a live video streaming. Data were collected from AfreecaTV, a leading live video streaming platform in South Korea, to examine viewer engagement and gift-giving ...
Eun Yu
exaly +2 more sources
Consumers wine preferences according to purchase occasion: Personal consumption and gift-giving
Food Quality and Preference, 2019We tested the hypothesis that individuals may act differently when buying a bottle of wine for themselves than they do when buying wine as a gift. Using a between-subject design, we estimated the differences in consumer preference for these two occasions.
Fabio Boncinelli +2 more
exaly +2 more sources
Silicon Nitride: A Bioceramic with a Gift
ACS Applied Materials & Interfaces, 2019Silicon nitride (Si3N4) has been recently recognized for its peculiar surface chemistry for medical applications. When immersed in an aqueous environment, the slow elution of silicon and nitrogen from its surface enhances healing of soft and osseous ...
Giuseppe Pezzotti
exaly +2 more sources
Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships
Journal of Marketing, 2019Gift giving is an effective means to strengthen interpersonal relationships; it also may initiate and enhance customer–brand relationships. Through a field study conducted with an international monobrand retailer of beauty products, a combination of ...
Lena Steinhoff
exaly +2 more sources
, 2019
In the most original and ambitious synthesis yet undertaken in Melanesian scholarship, Marilyn Strathern argues that gender relations have been a particular casualty of unexamined assumptions held by Western anthropologists and feminist scholars alike ...
M. Strathern
semanticscholar +1 more source
In the most original and ambitious synthesis yet undertaken in Melanesian scholarship, Marilyn Strathern argues that gender relations have been a particular casualty of unexamined assumptions held by Western anthropologists and feminist scholars alike ...
M. Strathern
semanticscholar +1 more source

