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Public Health Marketing – is it good and is it good for everyone?
International Journal of Marketing, 2013We define public health marketing broadly as the use of marketing tools (segmentation, targeting, positioning, and the four Ps) to encourage behaviour change that will deliver the social good defined as public health. We explore the ethical challenges and risks that confront public health and social marketers.
Holden, Stephen S., Cox, Damian
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MARKETING STRATEGY IN THE CHILDREN’S GOODS MARKET
EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA, 2023The article presents a general concept of scenario economic forecasting in the context of marketing in the children’s goods market. It is determined that marketing strategizing is becoming a key tool for analyzing current conditions, identifying opportunities and threats, and developing measures aimed at achieving stable development of the national ...
Ksenia A. Antoshina, Irina A. Chepeleva
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Journal of Economic Theory, 1999
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Market Structure and the Durability of Goods
The Review of Economic Studies, 1983A basic proposition in microeconomics is that a monopolist tends to produce less output than would be produced by a competitive industry. With this proposition in mind, it is tempting to suggest that monopolistic producers of durable goods will produce goods with less durability than would be produced by a competitive industry.
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2002
Abstract Virtually any change in market structure will have significant economic effects on our markets. Trading rules, trading systems, and information protocols all affect liquidity, transaction costs, volatility, the quality of prices, and the distribution of trader profits.
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Abstract Virtually any change in market structure will have significant economic effects on our markets. Trading rules, trading systems, and information protocols all affect liquidity, transaction costs, volatility, the quality of prices, and the distribution of trader profits.
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The Effect on Academic Goods of Their Market
American Journal of Sociology, 1956The growth of large-scale research organizations, sponsored by foundations and other private bodies, has made these research groups sensitive to their market. When the attitudes toward work among social scientists on two research projects with contrasting financial outlooks were compared, it was found that those on the project with thenuous and ...
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ACM Transactions on Management Information Systems, 2011
This research commentary examines the changing landscape of digital goods, and discusses important emerging issues for IS researchers to explore. We begin with a discussion of the major technological milestones that have shaped digital goods industries such as music, movies, software, books, video games, and recently emerging digital goods.
Sudip Bhattacharjee +3 more
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This research commentary examines the changing landscape of digital goods, and discusses important emerging issues for IS researchers to explore. We begin with a discussion of the major technological milestones that have shaped digital goods industries such as music, movies, software, books, video games, and recently emerging digital goods.
Sudip Bhattacharjee +3 more
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Measuring Markets for Network Goods
Review of Economic StudiesMarket definition is challenging in settings with network effects, where substitution patterns depend on changes in network size. We study these effects in the context of social media. We conduct an incentivized experiment comparing substitution in response to a proposed U.S.
Bursztyn, L. +5 more
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Markets for Goods with Externalities
SSRN Electronic Journal, 2020I consider the welfare and profit maximization problems in markets with externalities. I show that when externalities depend generally on allocation, a Pigouvian tax is often suboptimal. Instead, the optimal mechanism has a simple form: a finite menu of rationing options with corresponding prices. I derive sufficient conditions for a single price to be
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Good markets (really do) make good neighbors
ACM SIGecom Exchanges, 2019This article gives a (very) brief exposition of what market design is, along with four examples of market design in action. Loosely themed after Robert Frost's poem "Mending Wall," the examples demonstrate ways in which market design can break barriers---physical, political, and/or metaphorical. Each example also illustrates one of four broader classes
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