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This study investigated how consumers perceive government advertising about climate change. The effectiveness of government advertising itself is important, but trust in the government can also affect government advertising as it reflects the government ...
Jong Woo Jun, Jungryum Kim
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This academic article is based on the results obtained from doctoral research defended in May of 2016 , with the title: "Government advertising in the construction of cultures of peace: the case of the Mexican Federal Government (2006-2012) in the ...
Hermes Ulises Prieto Mora
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Food and drink advertising along school children’s transport routes in Victoria, Australia and policy implications [PDF]
Objectives: To examine the extent and nature of food and non-alcoholic drink advertising displayed on public transport and infrastructure on school routes. Design: Audit of outdoor advertisements on government-controlled public transport and associated
Sherly X Li +6 more
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Japanese government should also ban tobacco advertising
EDITOR—I was interested to read that the UK government has brought in regulations to ban tobacco advertisements.1 In contrast, the Japanese government helps tobacco companies to promote cigarettes. Although Japan Tobacco, Japan's former monopoly, was privatised in 1985, the Ministry of Finance still owns …
Hiroshi Kawane
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Evaluation of the government policy on advertising gambling
Gambling has been a social activity throughout history. As a business, gambling has been both conducted and prohibited by governments. Gambling allows operators to acquire large quantities of capital and the industry is prone to corruption. In Canada, the government has been involved in the gambling industry to attempt to control its development and ...
Beverly Ann Markle
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A Perception and Effective Advertising Planning on Government Policy Advertising
null Byoung Hee Kim +2 more
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Partisan Advertising by Incumbent Governments
Bryan Schwartz, Andrew Buck
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A Review of China’s Public Service Advertising Audience Research Based on Idealized Cognitive Models [PDF]
With the rapid development of new era and new media, opportunities and challenges of the development of public service advertising coexist. Against the backdrop of the times and the development of media, public service advertising needs to incorporate ...
Wu Yuhan
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The role of energy-efficient renovation in the sustainability of cities and settlements: European experience [PDF]
Building renovation is one of the industries with the largest investment gap. To achieve the proposed climate target of 55% by 2030 in the EU, additional investments of around €275 billion will be required annually.
Budakov Alexey +4 more
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Cultural heritage of a poster: communicative and creative experience
This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national ...
Svitlana Valeriivna Pryshchenko
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