Results 1 to 10 of about 755,958 (303)
SAGE OpenThis study investigated how consumers perceive government advertising about climate change. The effectiveness of government advertising itself is important, but trust in the government can also affect government advertising as it reflects the government ...
Jong Woo Jun, Jungryum Kim
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Government Advertising and Media Coverage of Corruption Scandals [PDF]
American Economic Journal: Applied Economics, 2011 We construct measures of the extent to which the four main newspapers in Argentina report government corruption on their front page during the period 1998–2007 and correlate them with government advertising. The correlation is negative. The size is considerable—a one standard deviation increase in monthly government advertising is associated with a ...
Rafael Di Tella
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A Review of China’s Public Service Advertising Audience Research Based on Idealized Cognitive Models [PDF]
SHS Web of Conferences, 2022 With the rapid development of new era and new media, opportunities and challenges of the development of public service advertising coexist. Against the backdrop of the times and the development of media, public service advertising needs to incorporate ...
Wu Yuhan
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The role of energy-efficient renovation in the sustainability of cities and settlements: European experience [PDF]
E3S Web of Conferences, 2023 Building renovation is one of the industries with the largest investment gap. To achieve the proposed climate target of 55% by 2030 in the EU, additional investments of around €275 billion will be required annually.
Budakov Alexey +4 more
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Cultural heritage of a poster: communicative and creative experience
Creativity Studies, 2021 This study contributes to the history of poster connected with interdisciplinary conceptualization, where poster is examined as a design object and core advertising medium in the context of cross-cultural interaction, cultural integration and national ...
Svitlana Valeriivna Pryshchenko
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A Comparative Doctrinal Analysis of Food Advertisement Laws in Sri Lanka with Selected Jurisdictions
Journal of the College of Community Physicians, 2021 Introduction: The food industry is an ever-growing industry. Food advertising is its main marketing strategy. The majority of food that advertising the children are exposed to is unhealthy products, thus promoting unhealthy food and beverages and ...
Charith Amidha Hettiarachchi +2 more
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International Journal of Information Management Data Insights, 2023 Firms collect an enormous amount of user generated content (UGC), such as social media posts, to analyze consumers’ unfiltered opinions regarding brands and firms. A challenge in analyzing unstructured UGC is the lack of analytic frame.
Hyunsang Son +3 more
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The Influence of Advertising Language on Adolescents’ Consumption Perspectives from the Perspective of Behavioral Economics [PDF]
SHS Web of Conferences, 2023 Advertising leverages linguistic concepts and metaphorical techniques to enhance the persuasiveness and expressiveness of products. In the current era of widespread electronic devices and online shopping platforms, advertising exerts an unprecedented ...
Wu Nianhe
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UUM Journal of Legal Studies, 2022 Medicine advertisements need to be controlled to ensure public interest is protected from harm and complications. This is because the medicine advertisements accessed could be misleading, untrue, and contain highly exaggerated advertising claims.
Nurul Hayati Bohari +2 more
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PLoS ONE, 2021 Ecological compensation is an important means of basin pollution control, the existing researches mainly focus on the government level ignoring the important role of enterprises. Therefore, this paper introduces enterprises into the process of ecological
Hao Sun, Guangkuo Gao, Zonghuo Li
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