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Investigation of product quality and advertising: Government intervention in advertising
Managerial and Decision EconomicsAbstractWe investigate the joint operations and marketing decisions of a manufacturer under government intervention in advertising. We introduce four possible intervention scenarios: no government intervention, proactive intervention to maximize social welfare, proactive intervention to protect consumer rights, and reactive intervention by imposing ...
Soohoon Park +2 more
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The business of government is advertising
Journal of Historical Research in Marketing, 2018PurposeThe purpose of this study is to analyze the increasingly congenial relationship between business and government that developed in the immediate post Second World War period. This study explores the subtle, but systematic, uses of advertising for propaganda purposes to secure American political and commercial world dominance.
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Government Advertising: Information or Propaganda?
1995The Central Office of Information (COI) was and remains the channel for the vast bulk of government publicity expenditure. It was established in 1946 to provide a central government agency for the supply of paid-for publicity material, services and advice.
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Local Government Referenda and Paid Advertising
Journalism Quarterly, 1966A survey of 11 5 American and Canadian cities' oficials assesses the attitudes toward and uses of paid advertising campaigns in local referenda issues. Many governments have deprived themselves of the tool.
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Advertising Research, 2017
본 연구는 2014년 4분기부터 2016년 3분기까지 국내 TV와 인쇄 매체를 통해 집행된 총 327편의 정부 광고를 대상으로 그 내용을 분석한 것이다. 본 연구에서는 정부 광고의 기존 분류 체계가 지닌 문제점을 확인하였고, 이를 개선하는 새로운 분류방식으로 정부 광고의 유형, 광고의 주제, 그리고 광고의 목적에 따른 분류 체계를 제안하였다. 특히 광고의 목적은 향후 정부 광고의 효과 측정과 연계될 수 있는 유용한 분류 기준으로 활용 가능성이 높을 것이다.
Heejun Lee +4 more
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본 연구는 2014년 4분기부터 2016년 3분기까지 국내 TV와 인쇄 매체를 통해 집행된 총 327편의 정부 광고를 대상으로 그 내용을 분석한 것이다. 본 연구에서는 정부 광고의 기존 분류 체계가 지닌 문제점을 확인하였고, 이를 개선하는 새로운 분류방식으로 정부 광고의 유형, 광고의 주제, 그리고 광고의 목적에 따른 분류 체계를 제안하였다. 특히 광고의 목적은 향후 정부 광고의 효과 측정과 연계될 수 있는 유용한 분류 기준으로 활용 가능성이 높을 것이다.
Heejun Lee +4 more
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Government as Promoter and Subsidizer of Advertising
1976The author points out that government subsidies in advertising can also mean more government control on those organizations that accept the subsidies.
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[Governance of drug advertising control: assessment of misleading advertising penalties].
Revue d'epidemiologie et de sante publique, 2013Loyal promotion of the pharmaceutical industry has been challenged by stakeholders. Drug advertising is the easiest point to assess. Based on the agency theory, our objective was to describe the governance of advertising control when it was misleading and the terms of penalties within the framework of the contradictory process between the industry and ...
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Government policies toward advertising in China (1979-1989)
Gazette (Leiden, Netherlands), 1991The evolution of Chinese government policies toward advertising (1979-1989) and the issues involved, are examined by analyzing documents published inside and outside China. The study demonstrates the historical background, social environment, and rapid growth of advertising in China.
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Principles Governing Advertising
Journal of Obstetric, Gynecologic & Neonatal Nursing, 1999openaire +1 more source