Results 61 to 70 of about 754,127 (329)
PUBLICIS AND THE FRENCH ADVERTISING WORLD, 1946-1968
Essays in Economic and Business History, 2009 The French advertising agency, Publicis, experienced a renaissance after the Second World War. While today, the Publicis Groupe is known as the fourth largest advertising agency in the world, few outside of France were aware of the firm's existence in ...
Clark Hultquist
doaj +2 more sources
From brand safety to suitability: advertisers in platform governance
Internet Policy Review, 2023 Scholarship has long identified the business imperative to create an advertiser-friendly environment as a key influence on social media content moderation. However, "brand safety" – the industry term for advertisers’ measures to avoid content perceived as reflecting negatively on their brands – remains understudied.
openaire +4 more sources
Government Advertising and Media Coverage of Corruption Scandals [PDF]
American Economic Journal: Applied Economics, 2011 We construct measures of the extent to which the four main newspapers in Argentina report government corruption on their front page during the period 1998–2007 and correlate them with government advertising. The correlation is negative. The size is considerable—a one standard deviation increase in monthly government advertising is associated with a ...
Di Tella, Rafael, Franceschelli, Ignacio
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'Maybe they should regulate them quite strictly until they know the true dangers': A focus group study exploring UK adolescents’ views on e-cigarette regulation [PDF]
, 2016 Background and aims: Regulation of electronic cigarettes has moved to the top of the addiction policy agenda, as demonstrated by the recent focus across the UK on introducing age of sale restrictions.
Hilton, Shona +2 more
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Advanced Science, EarlyView.A Pt single‐atom‐loaded CuO sensing material is developed for acetone detection, demonstrating remarkably enhanced sensing performance. The introduction of Pt single atoms effectively activates the lattice oxygen of the CuO support. A new sensing mechanism based on the Mars‐van Krevelen catalytic mechanism is proposed, offering new insights into the ...
Liang Zhao +8 more
wiley +1 more source
AN ECONOMIC ANALYSIS OF THE U.S. GENERIC DAIRY ADVERTISING PROGRAM USING AN INDUSTRY MODEL [PDF]
The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program.
Forker, Olan D. +3 more
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Advanced Science, EarlyView.Few‐layer La2CoO4 nanosheets are produced via phonon‐resonance‐assisted cleavage of the rock‐salt layers in the Ruddlesden‐Popper structure under the 20 kHz resonance condition, enabling controlled exfoliation into ultrathin sheets. The nanosheets show improved gas‐sensing capability, delivering an 86.67% response to 1 ppm NO2 at room temperature ...
Yi Liang +13 more
wiley +1 more source
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
Humanities & Social Sciences CommunicationsA health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia.
Bambang Sukma Wijaya
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Metro Islamic Law ReviewThis study explores the legal politics of halal tourism in Thailand by highlighting the impact of digital advertising interventions on consumer intent, recommendations, and engagement.
Immanuel Ustradi Osijo +4 more
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Regulating Misinformation [PDF]
The government has responded to misleading advertising by banning it, engaging in counter-advertising and taxing the product. In this paper, we consider the social welfare effects of those different responses to misinformation.
Edward L. Glaeser, Gergely Ujhelyi
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