Results 61 to 70 of about 755,958 (303)
Revisiting the Regulation Debate: The Effect of Food Marketing on Childhood Obesity [PDF]
, 2009 [Excerpt] “Despite the widespread concern regarding childhood obesity, there is broad divergence of opinion regarding responsibility for the crisis. Whether the government, food industry, or parents are accountable has become the focus of much debate ...
Hunter, Nicole E.
core +3 more sources
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
PUBLICIS AND THE FRENCH ADVERTISING WORLD, 1946-1968
Essays in Economic and Business History, 2009 The French advertising agency, Publicis, experienced a renaissance after the Second World War. While today, the Publicis Groupe is known as the fourth largest advertising agency in the world, few outside of France were aware of the firm's existence in ...
Clark Hultquist
doaj +2 more sources
Regulating Misinformation [PDF]
The government has responded to misleading advertising by banning it, engaging in counter-advertising and taxing the product. In this paper, we consider the social welfare effects of those different responses to misinformation.
Edward L. Glaeser, Gergely Ujhelyi
core
Agribusiness, EarlyView.ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal +2 more
wiley +1 more source
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
Humanities & Social Sciences CommunicationsA health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia.
Bambang Sukma Wijaya
doaj +1 more source
Whose Grass Is Greener? Green Marketing: Toward a Uniform Approach for Responsible Environmental Advertising [PDF]
, 1992 An axial algebra $A$ is a commutative non-associative algebra generated by primitive idempotents, called axes, whose adjoint action on $A$ is semisimple and multiplication of eigenvectors is controlled by a certain fusion law.
McInroy, Justin, Shpectorov, Sergey
core +5 more sources
Access to Finance and Innovation in the Canadian Food Processing
Agribusiness, EarlyView.ABSTRACT Innovation is a presumed channel through which finance affects productivity, yet there is limited research testing the relationship between finance and innovation in the food manufacturing sector. The purpose of the paper is to explore the determinants (e.g., financing, R&D, firm size, expenditure on innovation) of the adoption of innovation ...
Getu Hailu, Deepananda Herath
wiley +1 more source
SAGE OpenThe selection of optimal channels is considered the critical marketing strategy for the firm. Effective vertical channel selection could induce distinct effects on the firm’s profit and social warfare by selecting a specific type of advertising ...
Zhao Jiang, Wu Dan, Zhou Huini
doaj +1 more source
Metro Islamic Law ReviewThis study explores the legal politics of halal tourism in Thailand by highlighting the impact of digital advertising interventions on consumer intent, recommendations, and engagement.
Immanuel Ustradi Osijo +4 more
doaj +1 more source