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Optimal channel structure for a green supply chain with consumer green-awareness demand

open access: yesAnnals of Operations Research, 2022
This paper examines the optimal channel structure of a green supply chain consisting of one manufacturer and one retailer. The manufacturer, who is the Stackelberg leader, is responsible for green technology costs. Consumers prefer green products and therefore are green aware. We study four channel structures: a manufacturer’s dual-channel supply chain,
Feng Tao 0002   +3 more
openaire   +2 more sources

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