Results 1 to 10 of about 814,227 (310)

Analisis Pengaruh Green Product dan Green Advertising terhadap Keterlibatan Konsumen dan Dampaknya pada Keputusan Pembelian Konsumen Laksmie Florist [PDF]

Binus Business Review, 2011
Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Tinjung Desy Nursanti, Melisa Melisa
doaj   +2 more sources

Green Consumer's Paradox

Mercados y Negocios
The paper aims to analyze the contradiction between green consumers' behavior and green technology foods offered to them. An analysis of papers from different authors showed that green consumers are willing to make conscious food consumption.
Almeirim Isabel Acosta Bahena
doaj   +2 more sources

Generation Z's green purchase behavior: Do green consumer knowledge, consumer social responsibility, green advertising, and green consumer trust matter for sustainable development?

Business Strategy and the Environment
AbstractGeneration Z (Gen‐Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September 20, 2019, for example, millions of Gen‐Zs from over 150 different countries across the globe embarked on a protest to pressure decision‐makers and governments to help save the ...
Prasad Siba Borah, Courage Sk Dogbe
exaly   +2 more sources

Providing a Strategic Model for Green Branding: A Meta Synthesis- Study [PDF]

پژوهش‌های مدیریت عمومی, 2022
Today, having a commitment to nature and the principles of sustainability and emphasis on environmental protection is part of the business strategy. Creating a strong and lasting relationship between the consumer and the green brand requires a clear set ...
Reza Norouzi Ajirloo, Mirza Hasan Hosseini, Ehsan Jamali, Fatemeh Eidy   +3 more
doaj   +1 more source

Improved Understanding Of Greenwashing And Green Consumer with Rasch Model Analysis

Jurnal Bisnis dan Manajemen, 2021
As extensive information comes so fast, increasing consumer awareness of greening the environment increases. Environmental damage caused by human waste, natural disasters, and non-renewable natural resources, and damage to natural ecosystems makes ...
Yulia Hamdaini Putri, Aslamia Rosa, Hera Febria Mavilinda   +2 more
doaj   +1 more source

Green Housing Subsidy Strategies Considering Consumers’ Green Preference [PDF]

Sustainability, 2022
In order to address the environmental impact of building carbon emissions, some developed countries have established certification standards for green housing. However, in many other countries, the green housing and the traditional housing may coexist in the market, and consumers’ willingness to buy the green housing can be different.
Weimin Ma, Zitong Ren, Hua Ke
openaire   +1 more source

Consumer Intention to Purchase Green Consumer Chemicals [PDF]

Sustainability, 2021
The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products).
Michal Patak, Lenka Branska, Zuzana Pecinova   +2 more
openaire   +2 more sources

The Willingness to Pay for Green Packaged Foods to Support Sustainable Agribusiness [PDF]

E3S Web of Conferences, 2023
Food packaging from plastic materials becomes an environmental contamination problem, but the price of environmentally friendly packaging is more expensive.
Relawati Rahayu, Yudi Ariadi Bambang, Vincēviča-Gaile Zane, Baroh Istis   +3 more
doaj   +1 more source

Exploratory results of green production, sale, willing to pay and financing: case of Bangladesh [PDF]

Environmental Economics, 2017
Green production, sale, willing to pay and financing are related to green business. Bangladesh, a developing country in South Asia, is the most fertile delta region and identified as one of the front-line countries to suffer from the adverse consequences
Anisul M. Islam, Muhammad Mahboob Ali, Anita Medhekar   +2 more
doaj   +1 more source

Research on the Impact of Consumer Experience Satisfaction on Green Food Repurchase Intention

Foods, 2023
With the continuous improvement in people’s living standards and the change in consumption concept, green food is favored by more and more consumers. Consumer repurchase behavior is a necessary condition to activate the market, expand the consumption ...
Jing Wang, Shiwei Xu, Siyuan Zhang, Chen Sun, Linhai Wu   +4 more
doaj   +1 more source