Results 11 to 20 of about 814,227 (310)
Journal of Economy Culture and Society, 2020 With the effect of technological developments and transformations on the demographic structure of consumers, a new issue has arisen, namely that of new consumers who are more aware of the environment.
Murat Yetkin, Fatma Özlem Güzel
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Benefit Jurnal Manajemen dan Bisnis, 2022 The objectives of this study were to determine the effect of green product attributes on purchasing decisions mediated by consumer attitude, to determine the effect of green advertising on purchasing decisions mediated by consumer attitude, to determine ...
Imfrianti Augtiah, Ihwan Susila, Wiyadi
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Kadın Tüketicilerin Marka Tercihlerinde Yeşil Reklamların Önemi
Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023 Çalışma kapsamında çevrecilik bilincine vurgu yapan reklamların, kadın tüketicilerin marka tercihlerindeki önemi değerlendirilmiştir. Araştırmanın amacı farklı kuşaklara mensup kadın tüketicilerin yeşil reklama yönelik tutumlarının ve marka tercihlerinde
Esen Şahin, Nazkhanım Chılashvılı
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Mendorong Pilihan Berkelanjutan: Eco Labeling, Eco Branding, Dan Dampaknya Terhadap Green Purchase Intentions dan Consumer Behaviour [PDF]
, 2023 Penelitian ini bertujuan untuk mengetahui pengaruh eco-labeling, eco branding, dan Dampaknya terhadap Niat Membeli Ramah Lingkungan dan Perilaku Konsumen. Sampel yang digunakan dalam penelitian ini sebanyak 125 orang.
Putri, Viajeng Purnama
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Implicit Attitudes Toward Green Consumer Behaviour [PDF]
Psychologica Belgica, 2005 The purpose of this study was to examine the usefulness of implicit (automatic) attitudes to explain the weak attitude-behaviour relationships often found in green consumer behaviour research. Therefore, not only explicit but also implicit attitudes toward green consumer behaviour were measured by means of the Implicit Association Test (IAT).
D. VANTOMME +3 more
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Humanities and Social Sciences, 2023 Sustainable development is becoming a subject of global discussion. Behaviors towards the purchase of eco-friendly products may help protect the environment and reduce the adverse effects of consumption.
Lucyna WITEK +3 more
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A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Asia Marketing Journal, 2015 In the 21st century, green consumer behavior, playing one of the core roles of sustainability, is still an important issue to green-related stakeholders.
Young Doo Kim
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InDret, 2023 The present paper seeks to provide a global perspective on commercial greenwaching practices by first identifying its principal characteristics and forms. Then, it examines some prevalent issues susceptible to harm the greening consumer welfare, with views of suggesting solutions in support of a more global policy-making perspective which the latest ...
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Responsibility and Sustainability, 2023 The deterioration of the environment is a scientific fact that has been playing an increasingly important role in political and corporate agendas since the 1970s.
Antonio Chamorro Mera +1 more
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Role of pro-environmental post-purchase behaviour in green consumer behaviour [PDF]
Vilakshan (XIMB Journal of Management), 2023 Purpose – The purchase of green products is not the finale of green consumer behaviour but the environmental concern is crucial in post-purchase behaviour.
Rajyalakshmi Nittala +1 more
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