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EDUCATING “GREEN CONSUMERS” FOR SUSTAINABLE DEVELOPMENTEDUCATING “GREEN CONSUMERS” FOR SUSTAINABLE DEVELOPMENT

SAKHAROV READINGS 2022: ENVIRONMENTAL PROBLEMS OF THE XXI CENTURY Part 1, 2022
The article examines the opportunities for fostering green consumers in the Republic of Belarus in the interests of sustainable development. It is proposed to learn about the implementation of initiatives to open “green classes” in Minsk and to promote the “Green Consumption” project on the basis of general secondary education institutions. The article
T. V. Frolova   +3 more
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Green Consumer Behaviour

2021
Consumers in emerging economies are becoming environmentally sensitive, and as a result, the understanding of green consumer behaviour becomes paramount in the organisational quest for sustainable growth. Despite this, researchers and practitioners in their pursuit of green marketing strategies have relied extensively on generic consumer behaviour ...
Andrews Agya Yalley, Kojo Kakra Twum
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Green Consumer Behaviour

2020
Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible
Muhammad Farooq Akhtar   +1 more
openaire   +1 more source

Profiling Green Consumers

Social Marketing Quarterly, 2019
Many studies have tried using demographics and other measures to improve our understanding of prospective green buyers and to learn how to encourage more green behaviors. This study employed two online surveys of U.S. adults (total of 1,330 respondents) to examine the contribution of demographic, psychographic, and other variables for describing ...
Ronald B. Larson, Jessica M. Farac
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Consumer Green Consumption Behavior

Information Resources Management Journal, 2022
The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the ...
Anu Gupta   +3 more
openaire   +1 more source

Why Consumers Buy Green

2012
Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy green products. While previous research on the topic has generally examined green consumption related to a single product label, numerous questions exist about why consumers choose various green products and services. We
Darnall, Nicole   +2 more
openaire   +1 more source

Green marketing practices and green consumer behavior: Demographic differences among young consumers

Business Strategy & Development, 2023
AbstractThe research was undertaken to study the influence of demographics, especially gender, age, education, and income, on the green purchase decisions of Indian consumers. The structured close‐ended questionnaire was distributed among millennials (graduate, post‐graduate, and doctorate students) in educational institutions in the UT of Jammu and ...
Danish Mehraj   +5 more
openaire   +1 more source

GREEN CONSUMERS IN GREEN MARKETING

International Journal of Online Marketing Research, 2016
In recent years, environmental issues and problems have risen due to mass production, environmental destruction and global warming. For these reasons, consumers are changing their purchase preferences to environmentally friendly products. Additionally, strategic marketing actions of companies target their products and services to these kinds of ...
openaire   +1 more source

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