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The green consumer

Food Policy, 1990
Abstract This Viewpoint examines the level of influence environmentally conscious or green consumers are placing on food manufacturers and retailers. It considers some of the broader issues that have arisen from the general growth in environmental concern, and looks at their implications for food product development across the board.
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Green spirit: consumer empathies for green apparel

International Journal of Consumer Studies, 2014
AbstractThe fashion industry has not fully addressed the movement towards sustainability head‐on. The purpose of this study was to identify factors influencing environmentally friendly apparel purchase intentions using the theory of planned behaviour as a guide.
Kirsten Cowan, Tammy Kinley
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The Green Consumer Behavior

2020
Customers today have become more sophisticated and wiser in their purchase options and a segment of customers buying behavior is ruled by making “green purchases.” This chapter will focus on the green customers segment that is relatively new in marketing. The green customer is a new breed of customer that wants to be involved in sustainable living. The
Vannie Naidoo, Rahul Verma
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Green Consumer Behaviour

In the realm of modern consumer research, the phenomenon of green consumer behaviour has emerged as a new paradigm of marketing discipline for researchers and marketers. As the consequences of environmental degradation become more evident, individuals are becoming more conscious of their environmental footprint, making it essential to understand how ...
Simranjit Kaur   +4 more
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Green Consumer Behavior towards Green Products

Climate change, operated by environmental pollution and the use of hazardous products, is affecting lives globally. Green products help to minimize environmental pollution and support sustainable lifecycles. This study focuses on consumer behavior toward green products, analyzing awareness, willingness to pay, and perceptions.
Yuvaraj, Dr.S.   +2 more
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Cultivating the Green Consumer

2008
Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
Bonini, Sheila, Oppenheim, Jeremy
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Green Consumers and Marketing

2016
In this section, green consumer concept, green consideration and institutional social responsibility, the business world in green thought (green marketing practices in the world and Turkey) have been examined with examples.
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When Green Investors Are Green Consumers

SSRN Electronic Journal, 2022
Maxime Sauzet, Olivier David Zerbib
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The Green Consumer Revolution

Over the past few years, eco-friendly and sustainable consumption has become the focus of a rising trend, fueled by rising environmental awareness and the need to adopt such practices. People are increasingly aware that their products lead to environmental degradation (pollution) and are considering purchasing green products.
K. S. Girisaran, Pooja Khanna
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When creative consumers go green: understanding consumer upcycling

Journal of Product & Brand Management, 2016
Purpose Consumers are known to repurpose products for uses other than those they were originally intended for; this paper aims to focus on an environmentally conscious form of creative consumption known as upcycling. Design/methodology/approach This conceptual paper presents and defines the consumer practice of upcycling.
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