Results 291 to 300 of about 814,227 (310)

Green Consumers

2004
openaire   +1 more source

Value-Based Segmentation of Green Consumers: A Study on Green Women Consumers

2016
Sınırsızistek ve beklentileri olan tüketicilerin bulunduğu heterojen pazarlarda tümtüketicilerin istek ve beklentilerinin tam anlamıyla karşılanabilmesi zordur.Günümüz firmalarının rekabette üstünlük ve farklılık sağlayabilmeleri, hedefseçtikleri pazar bölümleri için doğru ve etkin pazarlama stratejilerigeliştirmeleri ile mümkündür.
openaire   +1 more source

Greening consumers

2014
openaire   +1 more source

Green marketing consumer-level theory review: A compendium of applied theories and further research directions

Journal of Cleaner Production, 2018
Christopher J Groening, Joseph Sarkis, Qingyun Zhu   +2 more
exaly  

Consuming Green

Marta Massi, Terry Beckman
openaire   +1 more source

Re‐examining green purchase behaviour and the green consumer profile: new evidences

Management Decision, 2012
Carolina Afonso, Helena Martins Gonçalves   +1 more
exaly  

Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Journal of Business Ethics, 2012
Yu-Shan Chen, Ching-Hsun Chang
exaly  

Improving consumer satisfaction in green hotels: The roles of perceived warmth, perceived competence, and CSR motive

International Journal of Hospitality Management, 2014
Lisa Gao, Anna S Mattila
exaly  

The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

Journal of Business Ethics, 2015
Krittinee Nuttavuthisit, John Thøgersen
exaly  

Targeting the Green Consumer

2017
John Elkington, Tom Burke, Julia Hailes
openaire   +1 more source