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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Journal of Business Ethics, 2009Yu-Shan Chen
exaly
Environmentalism initially emerged as a social and political movement focused on conservation, pollution reduction, resource efficiency, and the protection of natural systems. Early campaigns emphasized limits to consumption, the durability of goods, repair over replacement, and responsible resource stewardship.
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The Driver of Green Innovation and Green Image – Green Core Competence
Journal of Business Ethics, 2007Yu-Shan Chen
exaly

