Results 191 to 200 of about 1,902 (235)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano   +3 more
wiley   +1 more source

Exploring Green Entrepreneurship: Clarifying Conceptual Overlaps and Distinctions With Sustainability‐Related Entrepreneurship

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Increasing global emphasis on sustainability has positioned green entrepreneurship as a key mechanism for aligning business with environmental responsibility. Despite growing research, green entrepreneurship remains conceptually fragmented, with overlapping constructs and inconsistent definitions, which may have constrained theoretical and ...
Alexandra Elena Carst   +1 more
wiley   +1 more source

Does Carbon Label Design Affect Flight Choices and Trustworthiness?

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Carbon emissions labels shown during flight booking may shift flight choices but also affect perceived trustworthiness of booking‐page information. This study tests how carbon label design influences flight choices, booking propensity and trustworthiness. In a preregistered online experiment (N = 939), participants completed a simulated flight
Henrik Wittwer   +2 more
wiley   +1 more source

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