Results 261 to 270 of about 111,087 (351)

Grotesque imagery enhances the persuasiveness of luxury brand advertising

International Journal of Advertising, 2020
The current research empirically documents grotesque imagery’s positive effect on the persuasiveness of luxury brand advertising, and examines the perceived fit between grotesque imagery and luxury branding as the psychological mechanism underlying that ...
Donghwy An   +3 more
exaly   +2 more sources

Grotesque

Oxford Research Encyclopedia of Literature, 2019
Defining “the grotesque” in a concise and objective manner is notoriously difficult. When researching the term for his classic study On the Grotesque: Strategies of Contradiction in Art and Literature (1982), Geoffrey Galt Harpham observed that the grotesque is hard to pin down because it is defined as being in opposition to something rather than ...
Rune Graulund
semanticscholar   +5 more sources

On the Rhetorical Grotesque: A Mode for Strange Times

Rhetoric Society Quarterly, 2020
This essay argues that the successful political careers of certain populist leaders rhetorically enact what scholars have long recognized in art, literature, and entertainment as the grotesque.
Richard Benjamin Crosby
exaly   +2 more sources

Put in Humour: Creating Indifference Through the Generation of Grotesque Memes

Alternatives
This article proposes a power-focused perspective for International Relations to specifically undertake an examination of grotesque and ridiculous representations of leader figures.
Daniel Beck
exaly   +2 more sources

Home - About - Disclaimer - Privacy