Results 321 to 330 of about 804,718 (365)

Effects of Guerrilla Marketing on Brand Equity

SSRN Electronic Journal, 2009
Guerrilla Marketing is a means to gain maximum exposure through minimal cost to the company. While there is a clear positive effect on the bottom line, the net effect on the brand's equity as perceived by the consumer had yet to be fully analyzed. The author contends that the effect will depend not only on how the consumers will perceive how they are ...
openaire   +1 more source

Engage in Free and Guerrilla Marketing

2018
Once you’ve exhausted your word-of-mouth network, it’s time to start spreading the word to strangers. This is the part where you can easily overthink things. But put some effort into a bunch of different things and see what works. What works is going to be different for every geography and target customer, so some techniques will work for some and not ...
openaire   +1 more source

Guerrilla marketing

2015
The aim of the thesis was to identify used types of Guerilla marketing in Czech market on the basis of theoretical material and its practical application in the Czech Republic and to suggest options for a particular company.
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Guerrilla marketing

2007
Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.
openaire   +1 more source

Guerrilla Marketing on Social Media

Estudos do ISCA, 2016
Na atualidade, o mercado encontra-se saturado de múltiplas mensagens divulgadas pelos vários meios de comunicação, o que dificulta a tarefa das marcas atraírem a atenção dos consumidores. O marketing de guerrilha surge como uma solução a este problema de comunicação, um método inovador face ao conteúdo e aos meios de transmissão da mensagem ao público.
openaire   +1 more source

Explore Guerrilla Marketing Potentials for Trade Show

2011
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors.
openaire   +2 more sources

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

The Impact of Guerrilla Marketing on Brand Image: Evidence from Millennial Consumers in Pakistan

, 2021
Y. Soomro, Yasser Baeshen, Fozan Alfarshouty, S. Kaimkhani, Muhammad Yaseen Bhutto   +4 more
semanticscholar   +1 more source

Tooling Up: Guerrilla Marketing Yourself

AAAS Articles DO Group, 2021

semanticscholar   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly