Results 341 to 350 of about 804,718 (365)

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly  

Guerrilla Film Marketing

2018
openaire   +1 more source

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly  

Marketing Analytics for Data-Rich Environments

Journal of Marketing, 2016
Michel Wedel, Pk Kannan
exaly  

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of Marketing, 2016
Andrew T Stephen
exaly  

70. “Guerrilla Marketing”Makes Sense

2020
openaire   +1 more source

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International Journal of Advertising, 2017
Marijke De Veirman, Liselot Hudders
exaly  

Guerrilla marketing on the Internet: the definitive guide from the father of guerrilla marketing

Choice Reviews Online, 2009
openaire   +1 more source

A study on guerrilla marketing strategies in local markets with the special reference of Solus ad solutions, Calicut

International journal of research in marketing management and sales
R. M. Daniel, Sreeja J, MK Bindu, Arif As   +3 more
semanticscholar   +1 more source