Results 81 to 90 of about 2,445 (215)

The bittersweet of consumer–human brand relationships in the social media context

Psychology &Marketing, Volume 41, Issue 3, Page 547-574, March 2024.
Abstract The current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance ...
Andreawan Honora, Maryam Memar Zadeh, Nicole Haggerty   +2 more
wiley   +1 more source

Hallyu and the Traditional Cultural Genes of Korea [PDF]

Since the year 2000, South Korea has been the propagator of the Hallyu (Korean Wave) that has spread across the world, demonstrating the country’s cultural potential. The subject of Hallyu can be approached from several perspectives, first by identifying
Bae, Sang-Joon, Kim, Ki-Duk
core   +1 more source

THE BIGGER WAVE OF HALLYU (한류) IN INDONESIA: GLOCALIZATION? [PDF]

, 2020
Hallyu (한류) or Hallyu (한류) or best known today as K-Pop, extensively spreading in East Asian countries such as Mainland China and Taiwan. Through globalization, the Korean wave widening its influence on Southeast Asian countries, including Indonesia ...
Mustikawati, Retno
core   +1 more source

Panel I: Dissecting the Filipino Content in Hallyu [PDF]

, 2015
The panel examined the niche that Hallyu has created for itself in Philippine popular culture and how it has captured the imagination of Filipino Fans who have become co-creators in the spread of Hallyu in the Philippine setting.
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HALLYU WAVE DAN DAMPAKNYA TERHADAP REMAJA INDONESIA TAHUN 1997-2015 [PDF]

, 2018
Skripsi berjudul “Hallyu Wave dan Dampaknya Terhadap Remaja Indonesia Tahun 1997-2015” berisi mengenai gambaran perkembangan Hallyu di Korea Selatan dan Asia serta dampaknya terhadap remaja Indonesia. Sehingga masalah utama yang dibahas dalam skripsi ini
Syifa Fauziyah, -
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El desarrollo económico del Hallyu. ¿Un segundo milagro surcoreano? [PDF]

, 2021
(Castellano):En este trabajo se analiza el desarrollo económico que ha experimentado Corea del Sur gracias al Hallyu, así como las posibles causas económicas y la posible implicación del gobierno en dicho desarrollo. Por ello para empezar, se analiza qué
Espés Pizarro, Daniel, Pinilla Navarro, Vicente   +1 more
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Gambaran Perilaku Hallyu pada Remaja desa Cangkring [PDF]

Fenomena Hallyu saat ini berkembang pesat diseluruh dunia, salah satunya Indonesia. Hallyu atau Korean Wave merupakan kebudayaan dari Korea Selatan yang saat ini banyak digemari masayarakat Indonesia.
Maknuniyah Adinda, Roudhotul
core   +1 more source

Hallyu-aalto ja Suomi [PDF]

Tutkimuksen kohteena toimi Hallyu-aalto, joka tunnetaan paremmin Etelä-Korean kulttuuriaaltona. Käsite voi olla vielä monille vieras, mutta Hallyu on noussut globaaliksi ilmiöksi.
Siltala, Emilia
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Exhibition - Hallyu IITERNITI A Vision of Tomorrow [PDF]

Following the success of last year\u27s Viva Italia Italian Design and Culture Festival, the Hong Kong Design Institute (HKDI) is launching a new extended learning project: the Hallyu Korean Design and Culture Festival.

core   +2 more sources

Expresiones del Hallyu en México: Dinámicas de Soft Power, Apropiación y Participación de Fans en Espacios Virtuales y Presenciales (2021-2023) [PDF]

"El objetivo general de este estudio es: Analizar la influencia del Hallyu en los procesos de consumo cultural, significados, aspiraciones, relaciones sociales y proyectos de vida de los fans del Hallyu en México 2021-2023.
CLAUDIA EUGENIA AGUILAR ROCHA
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