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Promoting popular culture (and) tourism as national policies: Comparing Cool Japan and Korean Wave [PDF]
This chapter discusses how popular culture and tourism promotion have been pursued and implemented in national policies and how these policies have been perceived through a comparative study of Japan and South Korea, two leading exporters of popular ...
Jang, Kyungjae, Kim, Sean
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Hallyu marketing in Japan: a configuration approach to K-brand image [PDF]
Since cultural community factors shaping the Korean brand (i.e. K-brand) image are rarely discussed, this research identifies the key community elements shaping the K-brand image in Japan where favourable attitudes towards Hallyu (i.e.
Chen, Dunya +2 more
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A decade of hallyu scholarship : toward a new direction in hallyu 2.0
, 2015 On May 22, 2013, South Korean (hereafter Korean)-born and U.S.-educated Korean pop musician Psy (Park Jae-sang) had an interview with MTV and told that he is wrapping up the promotional run of his “Gentleman” single in order to work on his first U.S. album (Montgomery 2013).
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Webtoon as a New Korean Wave in the Process of Glocalization [PDF]
With the development of Web 2.0, the online publication of Korean cartoons has increased substantially. The webtoon is a new genre of publishing Korean comics (manhwa) online, and is considered a unique case in the global cartoon market.
Jang, Wonho, Song, Jung Eun
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Komunikasi Internasional dalam Era Informasi dan Perubahan Sosial di Indonesia [PDF]
, 2016 Komunikasi Internasional dalam era Informasi, mengalami perubahan yang signifikan dalam dari segi aktor, metoda, dan efek yang ditimbulkan. Hadirnya internet beserta produk-produk informasi telah berhasil menembus hambatan geografis, batasan negara, ras,
Apresian, Stanislaus Risadi +3 more
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Exporting Culture, Building a Nation: South Korea’s Use of Pop Culture as a Soft Power Tool [PDF]
This thesis examines the multiple governmental plans, policies, and actions by the South Korean government to support and globalize their pop culture products. After the crumbling of its economy and global image due to many external factors in the 1900s,
Kim, Nathaniel J
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Pop culturally motivated lexical borrowing: Use of Korean in an English-majority fan forum [PDF]
, 2019 I denne oppgaven ser jeg på bruken av popkulturelt motiverte lånord fra koreansk i et engelsk-språklig nettsamfunn for fans av koreansk pop-musikk. Data er hentet fra subredditen /r/kpop og blir analysert kvantitativt og kvalitativt.
Jansen, Kine Fjeld
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Imagining the Nation from the Outside : The Imagination of South Korea by Hallyu Content Consumers in Spain and Their Student Migration [PDF]
Among the many effects of the Hallyu phenomenon (the international popularity boom of South Korean popular culture, especially of K-pop and K-dramas) its positive effects on the improvement of South Korea’s national image abroad have been widely reported.
Monllor, Maria
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