Beyond borders: The transcendent effect of Korean celebrity credibility on brand perceptions among Malaysian youth - A necessary condition analysis. [PDF]
HeliyonRosli N +4 more
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Une approche économique du nouveau soft power japonais. Pourquoi aimons-nous le manga ? [PDF]
La France est aujourd’hui, avec la Corée du Sud, le plus important marché d’exportation du manga. Partant de rien avec la traduction d’Akira, d’Ôtomo Katsuhiro, en 1990-1991, le manga a conquis en quinze ans 38 % du marché de la bande dessinée dans l ...
Bouissou, Jean-Marie
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Problematic series watching and alcohol consumption among global audiences of Korean Drama in Israel and Indonesia. [PDF]
Sci RepBonny-Noach H +4 more
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\u27They make me very happy\u27: Practices, perceptions, and affective connections of K-pop fans in Canada [PDF]
, 2021 McLaren, Courtney, McLaren, Courtney
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The social mediascape of transnational Korean pop culture:Hallyu 2.0as spreadable media practice
New Media & Society, 2014While it has been more than 15 years since the Korean pop culture phenomenon known as the Korean wave or hallyu emerged, academic analyses have not sufficiently addressed its dimension as a media environment from a global perspective. In this regard, drawing on qualitative interviews with North American fans of the recent Korean wave, this study ...
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