Results 31 to 40 of about 203,797 (165)

Worcester's blog – polls hopelessly out of date: a myth? [PDF]

open access: yes, 2010
The blogs are at it again, even letter writers to newspapers. A headline in the Standard the other day caught my eye.
Worcester, Robert
core  

Мовні маркери стратегії маніпуляції в заголовках українського, польського і російського медіадискурсу

open access: yesActa Universitatis Wratislaviensis. Slavica Wratislaviensia
The article analyzes headlines and headline complexes of electronic media publications of Ukraine, Poland and Russia. The focus is on media texts for 2022 dedicated to the events of the war in Ukraine.
Natalia Kondratenko
doaj   +1 more source

Überlegungen zum Design der Werbeschlagzeile und zur dessen linguistischen Beschreibung

open access: yesBrünner Beiträge zur Germanistik und Nordistik, 2014
This paper focuses on materiality of written language in the headlines of print advertisements and it deals with the question, whether it is possible to describe the graphic form of the headlines called as "headline design" with linguistic terms.
Veronika Patočková
doaj  

A manipulación das expresións fixas nos titulares da prensa gratuíta: De Luns a Venres [PDF]

open access: yesCadernos de Fraseoloxía Galega, 2011
Os xogos de palabras son un excelente reclamo lingüístico para captar a atención do lector, polo que o seu emprego resulta especialmente efectivo nos titulares de periódicos.
Héctor Cajaraville Araújo
doaj  

Structure and Characteristics of the Concept "Economic Headline" in German Linguaculture

open access: yesВестник Кемеровского государственного университета, 2019
The research features an analysis of the headlines of economic articles published in German periodicals after the global economic crisis. The paper gives a theoretical basis of the conceptual nature of headlines and characterizes the phenomenon as a ...
S. V. Chertousova
doaj   +1 more source

A contrastive discourse analysis of English newspaper headlines: Facing syntactic challenges in translation [PDF]

open access: yesTeaching English Language, 2010
Among the various news genres, the distinctive telegraphic syntax and stylistic features of newspaper headlines have drawn a good deal of linguistic attention.
Alireza Jalilifar
doaj   +1 more source

Clickbait and translation: Proposing a typology of online news headline transcreation strategies

open access: yesStudies in English Language and Education, 2023
Clickbait has been widely studied within the online news headline context; however, it is still understudied under the umbrella of transcreation. By employing the theory of transcreation by Gaballo (2012) and news headline tabloidization/clickbaiting ...
Lilik Untari   +3 more
doaj   +1 more source

Linguistic Deviation in Business Advertisements

open access: yesArmenian Folia Anglistika, 2020
Advertising can be regarded as a means of persuading consumers to take action with respect to products, ideas or services. It is a complex phenomenon because it involves two interacting processes, namely, communication and persuasion, and both processes ...
Marine Yaghubyan
doaj   +1 more source

THE HEADLINE AS A REPRESENTATIVE OF THE FEATURES MEDIA TEXT IN BRITISH QUALITY PRESS (BASED ON THE MATERIALS FROM THE TELEGRAPH AND THE GUARDIAN WEEKLY)

open access: yesВестник Кемеровского государственного университета, 2014
The paper is devoted to the headline of the features media text which is considered to be a characteristic of British quality press. The headline, being a salient part of the media text, concisely comprises the main intentional characteristics of the ...
V. Yu. Varzapova
doaj  

STYLISTIC FEATURES OF RUSSIAN SOCIAL MEDIA HEADLINES

open access: yesИзвестия Южного федерального университета: Филологические науки
The proposed article describes the functional and pragmatic opportunities of the structural elements of the Russian social media with an emphasis on their stylistic characteristics. The range of issues selected for highlighting consists of an analysis of
Pei Shuoxing
doaj   +1 more source

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