Results 101 to 110 of about 97,641 (265)
Journal of Consumer Behaviour, EarlyView.ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh +2 more
wiley +1 more source
Hedonic Wage Equilibrium: Theory, Evidence and Policy [PDF]
We examine theoretically and empirically the properties of the equilibrium wage function and its implications for policy. Our emphasis is on how the researcher approaches economic and policy questions when there is labor market heterogeneity leading to a
Leeth, John D., Kniesner, Thomas J.
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study investigates how artificial intelligence (AI) chatbot message tone, fashion product recommendation type, and personalization level interact to shape consumers' continuance intention in online fashion shopping. Building on Construal Level Theory and the Stereotype Content Model, we treat warmth and competence cues as psychological ...
Jung Mee Kim, Seeun Kim
wiley +1 more source
The Decomposition of a House Price index into Land and Structures Components: A Hedonic Regression Approach [PDF]
The paper uses hedonic regression techniques in order to decompose the price of a house into land and structure components using readily available real estate sales data for a Dutch city.
Hendriks, Rens +2 more
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Journal of Consumer Behaviour, EarlyView.ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
Rethinking Consumer Behavior Through Phygital Episodes
Journal of Consumer Behaviour, EarlyView.ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
OENO OneThe sequence of the questions asked in sensory testing is crucial and remains a topic of ongoing debate. This study examines the impact of question order in CATA (Check-All-That-Apply) analyses combined with hedonic evaluations, comparing two sequences:
Olivier Geffroy +3 more
doaj +1 more source
Estimating Hedonic Models: Implications of the Theory [PDF]
In this paper we consider the conditions under which instrumental variables methods are required in estimating a hedonic price function and its accompanying demand and supply relations.
Ann Dryden Witte, Helen Tauchen
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All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
Journal of Consumer Behaviour, EarlyView.ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source
InformaticsVirtual museums powered by virtual reality (VR) technology serve as innovative platforms for cultural preservation and education, combining accessibility with immersive user experiences.
Sumalee Sangamuang +4 more
doaj +1 more source