Results 201 to 210 of about 97,641 (265)

How Personal Pronouns Shape Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Communication often involves personal pronouns. Consumers, for example, frequently say “I love this restaurant” or “you'll enjoy those shoes.” How do first‐person (e.g., I) and second‐person (e.g., you) singular pronouns shape persuasion? Are communicators correct about which ones are more effective?
Wenyan Yin, Jonah Berger, Yanliu Huang
wiley   +1 more source

Beyond the Default: How Customizable Artificial Intelligence Agents Can Attenuate Stereotypical Preferences

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy   +4 more
wiley   +1 more source

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

The AI Revolution in Virtual Try-Ons: A Means-End Chain Model Perspective. [PDF]

open access: yesBehav Sci (Basel)
Kang JM   +5 more
europepmc   +1 more source

Longitudinal Changes in Subjective Well‐Being and Loneliness in Parkinson's Disease and Focal/Segmental Craniocervical Dystonia

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background The longitudinal changes of subjective well‐being (SWB) in Parkinson's disease (PD) and focal/segmental craniocervical dystonia (FSCD) are poorly understood. Methods Fifty‐three people with PD and 41 with FSCD completed questionnaires assessing various aspects of SWB (subjective happiness, hope, meaning in life, life satisfaction ...
Suzette Shahmoon   +5 more
wiley   +1 more source

Apathy in Lewy Body Disorders: A Position Paper

open access: yesMovement Disorders, EarlyView.
Abstract Apathy is one of the most prevalent and disabling non‐motor symptoms in Parkinson's disease (PD) and dementia with Lewy bodies (DLB), collectively referred to as Lewy body disorders (LBDs). It is associated with reduced quality of life, accelerated cognitive decline, increased caregiver burden, and poorer functional outcomes, yet remains ...
Jaime Kulisevsky   +12 more
wiley   +1 more source

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