Results 201 to 210 of about 29,971 (299)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1343-1380, June 2026.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Cryptocurrency in sport: a thematic review. [PDF]

open access: yesFront Psychiatry
Zhou X   +8 more
europepmc   +1 more source

Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption

open access: yesPsychology &Marketing, Volume 43, Issue 6, Page 1528-1542, June 2026.
ABSTRACT Do‐it‐yourself (DIY) products are widespread in the marketplace yet remain under‐researched. The present study therefore investigates consumers’ preferences for DIY products from an evolutionary psychology perspective. Specifically, we explore how the activation of two romantic relationship motives affects men's and women's DIY product ...
Ali Gohary   +2 more
wiley   +1 more source

Comparative Functionality and Processing of Plant‐Proteins: A Path Toward Optimized Sustainable Plant‐Based Meat Analogues (PBMAs): A Review

open access: yesSustainable Food Proteins, Volume 4, Issue 2, June 2026.
The review provides a comprehensive comparison in terms comparison of commercially established and emerging plant protein sources, focusing on their structural, rheological, and sensory attributes for developing sustainable plant‐based meat analogues (PBMAs).
Mian N. Riaz   +3 more
wiley   +1 more source

Digital Technology Adoption and Subjective Well‐Being in China: Evidence of Heterogeneous Effects Across Urban and Rural Contexts

open access: yesGrowth and Change, Volume 57, Issue 2, June 2026.
ABSTRACT This paper examines whether and how digital technology adoption affects subjective well‐being in China, and investigates the heterogeneous effects across urban‐rural, regional, income, and gender dimensions. Using nationally representative data from the 2022 China Family Panel Studies (CFPS) comprising 9439 individuals across 25 provinces, we ...
Jiacheng Liu, Ye Yuan
wiley   +1 more source

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