Opposing effects of sugar-free claims on perceived healthiness and sweetness reduce consumers' willingness to pay for sugar-free products. [PDF]
Panidi K +3 more
europepmc +1 more source
Applying the S-O-R model to explore impulsive buying behavior driven by influencers on social commerce websites. [PDF]
Hongsuchon T, Chen SC, Khan A.
europepmc +1 more source
Acceptance of artificial intelligence in university contexts: A conceptual analysis based on UTAUT2 theory. [PDF]
Acosta-Enriquez BG +6 more
europepmc +1 more source
The Impact of AI-Recommended Content Affordances on Post-Purchase Intention in Stockout Substitution Scenarios. [PDF]
Dai B, Zhu J, Zhu X.
europepmc +1 more source
Driving the Consumer Adoption of Halal Cosmetics: A Systematic Review Using PRISMA and TCCM Framework. [PDF]
Raza MW, Uddin F, Rahman O, Hossain MB.
europepmc +1 more source
Analysis of the role of medical insurance in the "Health shocks-consumption upgrading" model: evidence from China. [PDF]
Hu Q, Wang E, Zhu M.
europepmc +1 more source
Acceptance of a mental health app (JoyPop<sup>TM</sup>) for postsecondary students: a prospective evaluation using the UTAUT2. [PDF]
Malik I, Mushquash AR.
europepmc +1 more source
Drivers and Obstacles of Consumers' Continuous Participation Intention in Online Pre-Sales: Social Exchange Theory Perspective. [PDF]
Wang Y, Qiu X, Yin J, Wang L, Cong R.
europepmc +1 more source

