Results 51 to 60 of about 1,598,576 (294)

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

Business Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin, Md Masudur Rahman, Linda D. Hollebeek, Jamid Ul Islam, Moira K. Clark   +4 more
wiley   +1 more source

Effects of the Subscription-Based Partitioned Pricing Strategy of Digital Content Platforms on User Willingness to Purchase

Journal of Theoretical and Applied Electronic Commerce Research
This research explores how the partitioned pricing strategy of premium subscriptions affects user willingness to purchase with two studies. Study 1 finds that all-inclusive pricing is more effective than traditional partitioned pricing (i.e., partitioned
Jun Kang, Caiyun Su, Jingyi Lan, Libin Chen   +3 more
doaj   +1 more source

Emotional Factors in the Consumption of Pro‐Environmental Foods: Keys to Reducing the Attitude–Behaviour Gap

Business Strategy and the Environment, EarlyView.
ABSTRACT Consumers are becoming increasingly concerned about the environmental impact of their decisions, which suggests a greater inclination towards responsible consumption. However, scientific evidence shows a significant discrepancy between this favourable attitude and final purchasing decisions.
Sergio Valdelomar‐Muñoz, Eva María Murgado‐Armenteros   +1 more
wiley   +1 more source

Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee, Pipatpong Fakfare, Heesup Han, Jin‐Soo Lee   +3 more
wiley   +1 more source

Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases

Business Strategy and the Environment, EarlyView.
ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma, Swati Singh, Agnieszka Kabalska, Ralf Wagner   +3 more
wiley   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

AI Hallucinations in Tourism: How Errors Impact Consumer Trust and Recommendation Acceptance

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Generative artificial intelligence (GenAI) is quickly transforming travel planning; however, its outputs can include hallucinations, which are plausible yet false statements that can undermine user judgement. Eliminating hallucinations in GenAI technology is currently impossible.
Francisco Rejón‐Guardia, Sebastian Molinillo, Rafael Anaya‐Sánchez   +2 more
wiley   +1 more source

Pricing Attributes Of Day Cruises In Nha Trang Bay Using Hedonic Pricing

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2020
This study employs a Hedonic price model to investigate the relationship between package prices of one-day island tours and the different attributes associated with them.
Nguyễn Thị Thủy Tiên, Nguyễn Minh Đức   +1 more
doaj  

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez, Flavia Braga Chinelato, Golnoush Zeidabadi, Marta Massi   +3 more
wiley   +1 more source

Hedonic Pricing Models in Rural Tourism: Analyzing Factors Influencing Accommodation Pricing in Romania Using Geographically Weighted Regression

Agriculture
This study investigates the factors influencing pricing in Romanian rural tourism using a hedonic pricing model through a hybrid LASSO-OLS regression and geographically weighted regression (GWR).
Marius-Ionuț Gordan, Valentina Constanța Tudor, Cosmin Alin Popescu, Tabita Cornelia Adamov, Elena Peț, Ioana Anda Milin, Tiberiu Iancu   +6 more
doaj   +1 more source