This article introduces an innovative definition and a method of enquiry for “menvertising” audiovisual commercials. Inspired in prior “femvertising” campaigns, it explores recent campaigns that question stereotypes and portrayals of men traditionally ...
Maria J. Pando-Canteli +1 more
doaj +2 more sources
Colonialism and Malay masculinity: Malay satire as observed in the novel Kawin-Kawin [PDF]
This article evaluates the novel Kawin-Kawin as a satire, and as a mode for forming social criticism on Malay society. An assessment of such a genre must consider the target audience and the Islamic cultural context of the novel.
Noritah Omar,
core
ABSTRACT Since the early years of the 21st century, the city of Ruili has grown to be a major trade hub for Burmese jadeite on the China–Myanmar border. Starting from 2016 to 2017, Ruili's jadeite trade shifted heavily to online live streaming transactions through media platforms like Douyin, RedNote/Xiaohongshu, and Taobao/Tmall.
Yi Ma
wiley +1 more source
The Reification of Hegemonic Masculinity via Heteronormativity, Sexual Objectification, and Masculine Performances in Tau Kappa Epsilon Recruitment Videos [PDF]
Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically ...
Tomanov, Viki
core +1 more source
Colin Mochrie vs. Jesus H. Christ: Messages About Masculinities and Fame in Online Video Conversations [PDF]
With the availability of relatively easy-to-use tools for online video creation and distribution, people are increasingly producing videos not just for artistic expression, but also as a form of communication. This article examines two types of online
Kendall, Lori
core +1 more source
Erving Goffman at 100: A Chameleon Seen as a Rorschach Test within a Kaleidoscope
The 100th anniversary of Erving Goffman's birth was in 2022. Drawing on his work, the Goffman archives, the secondary literature, and personal experiences with him and those in his university of Chicago cohort, I reflect on some implications of his work and life, and the inseparable issues of understanding society.
Gary T. Marx
wiley +1 more source
Negotiations of minority ethnic rugby league players in the Cathar country of France [PDF]
This article is based on new empirical, qualitative research with minority ethnic rugby league players in the southwest of France. Drawing on similar research on rugby league in the north and the south of England, the article examines how rugby league ...
Anderson, B. +27 more
core +1 more source
Violence, Volition, and Volatility: The Embodied Subjectivity of Women in Cults
This paper explores the embodied experience of 25 women who are former cult members. By delving into the stories of three protagonists, we examine how these women engaged with and possibly redefined the cult's socially constructed notion of womanhood.
Shirly Bar‐Lev, Michal Morag
wiley +1 more source
Construing Caste, Masculinity, and Intellect in Manu Joseph’s Serious Men
Intellect is an overlooked aspect in scrutinizing the effects of hegemonic masculinity in critical studies on men and masculinities. In postcolonial, liberalized, and post-modern India, it interacts with overlapping identities, primarily gender, to ...
Savyasachi K G, Shyamkiran Kaur
doaj +1 more source
Disability and masculinity in South African autosomatography
This article examines the representation of disability by disabled black South African men as portrayed in two texts from the autosomatography genre, which encompasses first-person narratives of illness and disability.
Ken J. Lipenga
doaj +1 more source

