Results 211 to 220 of about 144,902 (310)

Guidelines for Scale Development and Validation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim   +3 more
wiley   +1 more source

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Strengthening Faculty Development Through Cross‐Institutional Partnerships: Assessing Faculty Development Opportunities and Outcomes

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT How can in‐house experts at 2‐year colleges leverage partnerships with colleagues at 4‐year colleges to design, assess, and research faculty development initiatives? This article showcases two examples of Maricopa Community Colleges’ partnership with 4‐year universities: (1) implementation and assessment of the community college district's ...
Stacy Wilson   +2 more
wiley   +1 more source

Studying the Outcomes and Mechanisms of Carbocationic Rearrangements Using Algorithm‐Augmented Experimentation

open access: yesChemistryEurope, EarlyView.
HopCat, a hybrid algorithm combining rule‐based transformations with quantum‐informed kinetics, can be applied to acid‐catalyzed terpenoid rearrangements. In synergy with human chemists and nuclear magnetic resonance analysis, it facilitates product assignment, candidate selection, and reconstruction of complex mechanistic pathways.
Louis P. J.‐L. Gadina   +6 more
wiley   +1 more source

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