Results 171 to 180 of about 544,609 (291)

Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke   +3 more
wiley   +1 more source

Guidelines for Scale Development and Validation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim   +3 more
wiley   +1 more source

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Strengthening Faculty Development Through Cross‐Institutional Partnerships: Assessing Faculty Development Opportunities and Outcomes

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT How can in‐house experts at 2‐year colleges leverage partnerships with colleagues at 4‐year colleges to design, assess, and research faculty development initiatives? This article showcases two examples of Maricopa Community Colleges’ partnership with 4‐year universities: (1) implementation and assessment of the community college district's ...
Stacy Wilson   +2 more
wiley   +1 more source

Uncertainty Calibration in Molecular Machine Learning: Comparing Evidential and Ensemble Approaches

open access: yesChemistry – A European Journal, EarlyView.
Raw uncertainty estimates from deep evidential regression and deep ensembles are systematically miscalibrated. Post hoc calibration aligns predicted uncertainty with true errors, improving reliability and enabling efficient active learning and reducing computational cost while preserving predictive accuracy.
Bidhan Chandra Garain   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy