Results 1 to 10 of about 25,086 (50)
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
Management Letters/Cuadernos de Gestión, 2021 Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential.
Ángel José Lorente Páramo +2 more
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Academic spin-offs incubation strategies: the case of the Andalusian region
Management Letters/Cuadernos de Gestión, 2015 The objective of this paper is to analyze the incubation strategies developed in the universities of Andalusia, a relatively low-income region of Spain, to promote the creation of university spin-offs. These strategies are also compared to the incubation
F. Rafael Cáceres Carrasco +1 more
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Management Letters/Cuadernos de Gestión, 2018 Purpose of the research: This research aims to empirically examine the relationship between entrepreneurs’ personality traits and cloud computing adoption among Malay-owned SMEs in Malaysia.
Syed Shah Alam +4 more
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An Evaluation of Teaching Practice: Practicum [PDF]
Pakistan Journal of Commerce and Social Sciences, 2011 Teaching practice is an important place in teacher training, it is the theoretical part of teacher training. The purpose of this study was to evaluate the teaching practice, for the purpose a 22 item questionnaire was developed and pilot tested, the ...
Aijaz Ahmed Gujjar +2 more
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Bootstrap method for calculating technical provisions for claims
Management Letters/Cuadernos de Gestión, 2018 Proper risk management is one of the main objectives in the insurance companies, the good assessment of uncertainty is one of the keys to success in this business sector, therefore, covers the object of our study.
Jessica Paule Vianez +2 more
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The Decomposition Analysis of CO2 Emission and Economic Growth in Pakistan India and China [PDF]
Pakistan Journal of Commerce and Social Sciences, 2011 The conflict between economic growth and keeping greenhouse gases (GHG) at controllable levels is one of the ultimate challenges of this century. The aim of Kyoto Protocol is to keep the level of carbon dioxide (CO2) below a certain threshold level.
Muhammad Irfan Javaid Attari +1 more
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Jurnal Bisnis dan Manajemen, 2020 Ciletuh Geopark, located in Sukabumi regency, is one of the promising tourist destinations in West Java. This research aims to explore the effect of tourist characteristics and resources on the image of Ciletuh Geopark.
Ernie Tisnawati Sule
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Brief Review of One Dimensional Neighbor Balanced Designs Since 1967 [PDF]
Pakistan Journal of Commerce and Social Sciences, 2011 Rees (1967) introduced neighbor designs in serology. Since then it is well investigated field. Neighbor balanced designs are more useful to remove the neighbor effects in experiments where the performance of a treatment is affected by the treatments ...
Rashid Ahmed +2 more
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Management Letters/Cuadernos de Gestión, 2020 In March 2011, the model of cost accounting for Spanish public universities was approved and published based on the CANOA project of the Ministry of Education, Culture and Sport (MECD 2011).
Mercedes Barrachina Palanca +2 more
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Formal Mentoring, Gender Type in Mentorship and Individuals’ Psychosocial: A Moderating Model Approach [PDF]
Pakistan Journal of Commerce and Social Sciences, 2009 Formal mentoring is a type of training and development program and if mentors can properly implement the related activities, may lead to increased individuals’ psychosocial.
Azman Ismail +2 more
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