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A typology of Web site objectives in high technology business markets
Marketing Intelligence & Planning, 2001Examines Web sites of firms in high technology business markets, and identifies three categories of sites: image building sites, sales assistance sites, and integrated sites. This categorisation is derived from a content analysis of the Web sites of 150 members of the American Electronics Association.
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Innovation and Marketing Activity of High Technology Companies in Business Management
2015The article states the results of researching the problems related to managing business activity of high technology companies whose key components include innovation and marketing activity. These components of business activity are interrelated, because as the innovation activity increases, the need in increasing the marketing activity in order to ...
Aniskin, Yuriy Petrovich +3 more
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The CCDS as a small business high technology resource
Space Programs and Technologies Conference, 1995openaire +1 more source
Green entrepreneurship and business models: Deriving green technology business model archetypes
Journal of Cleaner Production, 2021Caledonia T C Trapp, Dominik K Kanbach
exaly
The Role of The Pitch: Gatekeeping and Pitch Development in a High Technology Business Accelerator
2023 IEEE International Professional Communication Conference (ProComm), 2023openaire +1 more source
Impact of industrial policy on the competiveness of high-technology businesses
2017N.N. Polzunova +4 more
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Technology business incubators: how effective as technology transfer mechanisms?
Technology in Society, 2002Rhonda Phillips
exaly
GUEST EDITORIAL: HIGH TECHNOLOGY AND SMALL BUSINESS
Journal of Small Business - Canada, 1984openaire +1 more source