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Marketing to Hispanics

Journal of Professional Services Marketing, 1998
ABSTRACT We examine the problems and dilemmas in marketing to Hispanics, provide conclusions and make recommendations on how one can better market to Hispanics.
Paul Herbig, Rama Yelkur
openaire   +1 more source

Hispanics

Journal of Hispanic Higher Education, 2012
Hispanic students are a growing and pervasive population within higher education. This position paper examines population characteristics and educational patterns of Hispanic students that underscore failures of the higher education system in serving these students, in addition to institutional issues and cultural values that further complicate their ...
Isabel N. Schuermeyer, James F. Cunagin
  +5 more sources

Cardiovascular Risk in Hispanic and Non-Hispanic Preschoolers

Nursing Research, 2006
Cardiovascular disease (CVD) is the leading cause of death in the United States for both men and women among all racial and ethnic groups. Identifying risk factors early in life can facilitate use of preventive strategies to reduce risk and improve health status across the life span.The aim of this study was to identify modifiable (tobacco smoke ...
Amy J, Barton   +3 more
openaire   +2 more sources

Somatization in Hispanics

Journal of Psychosocial Nursing and Mental Health Services, 1996
1. Major psychological disorders are found universally, but their form and content are modified by culture. In addition, the expression of psychosocial distress is largely shaped by cultural values and beliefs. 2. Preliminary research indicates Hispanics are more likely to somatize than Anglos when experiencing psychosocial disorders or psychosocial ...
openaire   +3 more sources

The Hispanic Nose

Aesthetic Plastic Surgery, 2002
In spite of the inaccuracy of the term, I have decided to maintain the title “The Hispanic Nose” as was originally presented in the Symposium on Rhinoplasty held in Boston in 1997, because the term is accepted in everyday language. The Hispanic people are a mixture of European settlers, mainly Spanish, and the native population.
openaire   +2 more sources

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