Results 211 to 220 of about 696,064 (348)

Framing novelty in crowdfunding: Which words win support, where, and at what stakes

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary We examine how promotional language (“hype”) in reward‐based crowdfunding is associated with campaign success, and whether those associations vary across sector contexts and with campaign execution burden. Using dictionary‐based text measures from 635 U.S. Kickstarter campaigns across five sectors, we distinguish three novelty‐
Agnieszka Kwapisz
wiley   +1 more source

Dancing to multiple tunes: Establishing legitimacy with first‐time and repeat backers in crowdfunding campaigns

open access: yesStrategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Using 14,108 Kickstarter crowdfunding campaigns, we examine three strategies to gather support from first‐time versus repeat backers: narrative distinctiveness aligning with backers' expectations of novelty, endorsement from Kickstarter staff, and campaign leadership's reciprocity of funding other campaigns.
Stephanie Hepp   +2 more
wiley   +1 more source

When does category spanning hurt or help producers?

open access: yesStrategic Management Journal, EarlyView.
Abstract Research Summary Scholars have theorized many factors shaping whether category spanning helps or hurts producers. We first synthesize evidence by meta‐analyzing 25 years of empirical research, which reveals a null effect of spanning on average, yet with significant subsample heterogeneity. To unpack it, we theorize and find that spanning hurts
Jungsoo Ahn   +2 more
wiley   +1 more source

Organizing across cognitive asymmetry in human–AI collaboration: A study of perfume creation

open access: yesStrategic Management Journal, EarlyView.
Abstract Research Summary As organizations increasingly adopt generative AI (GenAI), they face a strategic challenge: not only deciding which tasks AI should perform, but also how to organize the integration of human and AI efforts to produce viable solutions.
Tomoko Yokoi   +3 more
wiley   +1 more source

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