Results 141 to 150 of about 1,508,213 (339)
Agribusiness, EarlyView.ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi +2 more
wiley +1 more source
Psicologia e marketing: da parceria à crítica
Arquivos Brasileiros de Psicologia, 2008 This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the ...
Isleide Arruda Fontenelle
doaj
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Psicologia e marketing: da parceria à crítica
Arquivos Brasileiros de Psicologia, 2014 This study aims at presenting the historical relationship between Psychology and Marketing using two approaches: reclaiming the history of marketing thought and the importance psychological studies has had in its constitution; and weaving the ...
Isleide Arruda Fontenelle
doaj
Better Be Convincing or Better Be Stylish? a Theory Based Multi-Agent Simulation to Explain Minority Influence in Groups Via Arguments or Via Peripheral Cues [PDF]
Very often in the history of mankind, social changes took place because a minority was successful in persuading the dominant majority of a new idea. Social psychology provides empirically well-founded theories of social influence that can explain the ...
Hans-Joachim Mosler
core
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Estudio del comportamiento artístico desde la perspectiva psicosocial. El enfoque de Vigotsky [PDF]
The authors set out the possibilities of Social Psycbology to offer a distinct explanation of the artistic behavior compatible with the approaches of History, Antropology, Experimental Psychology and Sociology of Art.
Hernández Belver, Manuel +1 more
core +1 more source