Results 231 to 240 of about 100,816 (290)

The Hofstede model

International Journal of Advertising, 2010
Recent years have seen increasing interest in the consequences of culture for global marketing and advertising. Many recent studies point at the necessity of adapting branding and advertising strategies to the culture of the consumer. In order to understand cultural differences, several models have been developed of which the Hofstede model is the most
Geert Hofstede
exaly   +2 more sources

Hofstede’s Fifth Dimension

Journal of Cross-Cultural Psychology, 2010
Based on research with Bond’s Chinese Values Survey (CVS) across 23 countries, Hofstede added a fifth dimension, Long- versus Short-Term Orientation (LTO), to his earlier four IBM-based dimensions of national cultures. The authors attempted to replicate this dimension by analyzing World Values Survey (WVS) items that seemed to capture the concept of ...
Michael Minkov, Geert Hofstede
openaire   +1 more source

Hofstede Matters

Hofstede Matters offers an updated presentation of the evolving views of academics and teachers who have worked with Hofstede’s research findings since the publication of the first edition of Culture’s Consequences in 1980. The authors reflect on their changing beliefs about the concept of cultural dimensions that led to a radical change in the way ...
Sławomir J. Magala   +5 more
openaire   +2 more sources

Hofstede's Culture Dimensions

Journal of Cross-Cultural Psychology, 1984
Ng et al. (1982) collected data among students in nine Asian and Pacific countries using a modified version of the Rokeach Value Survey. Their data were reanalyzed by the present authors through an ecological factor analysis that produced five factors.
Geert Hofstede, Michael H. Bond
openaire   +1 more source

Hofstede's Imagined Cultures

SSRN Electronic Journal, 2023
Sweeney, Brendan Mc, Holloway, Royal
openaire   +2 more sources

Hofstede and Shane Revisited

Cross-Cultural Research, 2011
Hofstede’s value dimensions offer a measure of one component of culture (cultural values) and are a means of gaining greater understanding of the role culture plays in national innovation success. Hofstede’s (1980) cultural measures of individualism, uncertainty avoidance, and power distance, for example, have been shown to be correlated to the number
Rinne, T, Steel, Gary, Fairweather, JR
openaire   +2 more sources

Replicating Hofstede’s Cultured Negotiation

2012
Hofstede et al. cultured negotiating agents simulation produced realistic behavior by incorporating Hofstede’s dimensional model of culture in the agent’s negotiation protocol and overall behavior. Given such a promising model to generate actual human-like behavior in artificial agents, and the lack of sound and well accepted replication methodologies,
João Graça, Helder Coelho
openaire   +1 more source

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