Results 161 to 170 of about 9,161 (216)
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Horkheimer and Adorno

2017
This chapter examines the claim by Max Horkheimer and Theodor Adorno, articulated in their work Dialektik der Aufklärung that the Enlightenment underwent a dialectical reversal that paradoxically transformed it into a new form of myth, a totalitarian religion devoted solely to an instrumental
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Der junge Horkheimer

2023
Max Horkheimer, the founder of the critical theory of the ‘Frankfurt School’, died in July 1973. In his essay dedicated to this great thinker, sociologist and philosopher, the author attempts to uncover the theoretical roots of this critical thinking in the philosopher's early work.
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Non Stop Horkheimer

Zeitschrift für Ideengeschichte, 2019
"Wie heißt denn die Stadt, in der wir uns gerade aufhalten?" - "Das wissen sie nicht? (…) Sie sind natürlich in Chicago." Was so nicht gant korrekt war. Tatsächlich fand dieser Dialog zwischen einem Auswandererehepaar und einem Verkehrsschutzmann, von dem Die Zeit im März 1965 berichtetet, in Frankfurt, der "amerikanischsten" aller wesrdeutschen Städte,
Nils Güttler, Max Stadler
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The relevance of Horkheimer’s view of the customer

European Journal of Marketing, 2002
Horkheimer’s critical view of the customer in Western society concentrates on the threatening influence of instrumental reason, a particular field he mentions being marketing. According to him the real autonomy of the customer, the customer as king, has evaporated.
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Bernays, Horkheimer, and Adorno

2020
Social media and 21st century mass communication have changed the technological landscape of marketing and advertising, enabling instant content creation, content curation, and audience feedback. The thought of Edward Bernays can be useful in examining and interrogating today's media, especially through the lens of Frankfurt School social theorists Max
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Adorno, Horkheimer and the Audacity of Reason

2017
As philosophers and social theorists used reason to chip away at premodern understandings, society became dangerously vulnerable to new ways of thinking. In his inaugural lecture in January 1931, Professor Horkheimer began to clarify a conceptual framework, which would later become known as Critical Theory. The German social theorist Max Horkheimer was
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Benjamin, Horkheimer, and Adorno

Idealistic Studies, 2005
The paper considers what united and divided Benjamin and Horkheimer-Adorno in terms of their respective confrontations with the question of what it is to articulate the past historically. It presents their shared self-consciousness of the difficult task of responding critically to a problem conceived of as the entanglement of the concept of history ...
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