Types of internet advertising of hotel enterprises
The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings.
Larisa Kuchechuk
doaj +1 more source
Statistical Analysis of Hotel Enterprises and Forecasting Its Development [PDF]
The article provides a statistical survey of the hotel industry. The positive and negative sides of the operating trend of these enterprises are highlighted using the forecast of the development of hotels and accommodation facilities in Ukraine.
Natalia BULGARU +2 more
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THE IMPACT OF THE ENVIRONMENTAL INSTABILITY ON ONLINE DISTRIBUTIONS IN THE HOTEL SERVICES MARKET
Background. The problem of sales in the hotel business in recent years has become particularly relevant, including due to the active development of Internet opportunities in the formation of effective distribution channels in the hotel services market.
N.V. Utkina, A.S. Sidorova
doaj +1 more source
ORGANIZATIONAL AND ECONOMIC SUPPORT OF TOURISM AND HOTEL ENTERPRISES ACTIVITIES
In the article, organizational and economic support of tourism and hotel enterprises activities has been developed based on the construction of an effective mechanism capable of solving problems of an institutional, organizational and economic nature ...
Ірина Писарева +4 more
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Determinants of sustainable development of the North-West region [PDF]
One of the most important factors of sustainable development of the regions of the Russian Federation in modern conditions is the balanced development of all industries.
Pirogova Oksana +2 more
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Intensification of the provision of additional hotel services as a factor in the development of business tourism in the city of Rostov-on-Don [PDF]
This study is aimed at analyzing the peculiarities of the functioning of the hotel services market in the city of Rostov-on-Don and the Rostov region and identifying the specifics of providing additional hotel services by hospitality industry enterprises
Petrenko Antonina +2 more
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Development of a loyalty program based on the results of content analysis and questionnaire survey
Currently, the hotel services market is experiencing an increased supply growth, while the demand for hotel services is naturally decreasing, which leads to increased competition between hotel enterprises.
G. A. Utebekova +3 more
doaj +1 more source
The role of social networks in hotel services promotion
The article discusses the importance of social networks for the promotion of hotel products and services, as well as hotel enterprises themselves. The relevance of the research topic has been grounded, which consists not only in the popularity of social ...
S. V. Kalashnikova, Z. A. Khanakhok
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A RESEARCH TO DETERMINE THE SUITABILITY OF HOTEL ENTERPRISES FOR ACCESSIBLE TOURISM
Within the scope of the social state understanding, every individual has the right to travel and participate in touristic activities. However, some individuals are not able to benefit from these rights due to their birth or subsequent disabilities. In this study, it was investigated how suitable the three, four and five star hotels in Mardin, Şanlıurfa
Ahmet BOZ, Atınç OLCAY
openaire +3 more sources
The Role of the Employees in the Innovation of the Hotel Enterprises
Due to globalization, gaining competitive advantage has become an important problem for all enterprises. Especially hotel enterprises can face with certain problems such as providing similar and easily imitable products and services. Therefore, they are in the need of employees delivering services in such an innovative way that cannot be imitated ...
Bekir Bora DEDEOĞLU +2 more
openaire +4 more sources

