Comparative Analysis of Implementing Innovation Development Vector by Hotel Enterprises in Pandemic
The current economic situation in hotel business functioning exerts serious impact on its development in conditions of innovation paradigm. Innovation of work is a key link in the development of hotel enterprises in today’s world.
A. N. Ivanova
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Innovative aspects of ensuring the environmental safety of hotel enterprises in the Rostov region [PDF]
This study is aimed at analyzing hotel enterprises in the Rostov region and identifying the main approaches to ensuring environmental safety; recommendations for the implementation of environmental innovations in hotel enterprises are proposed, which can
Ekinil Galina +3 more
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BRAND FORMATION OF HOTEL SERVICES ENTERPRISES
The article discusses the basic concepts and terms of the brand, as well as the strategy of positioning the brand of hotel enterprises in order to form a competitive advantage of enterprises of hotel services. The article describes the essence of branding and branding in the hotel business by different scientific approaches. It is suggested to refer to
Yankovska, Halyha
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INTEGRATION STRATEGY OF HOTEL ENTERPRISES [PDF]
У статті визначено, що готельне господарство входить до складових частин туристичної індустрії України і сьогодні стикається з низкою проблем, ускладнених впливом пандемії COVID-19, перебуваючи в кризовому стані.
Zorina Shatska, Anna Romanchenko
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The impact of innovation on the development of hotel and restaurant enterprises
The article analyzes the dynamics and development of innovations in service industry. It was found that innovations are a huge incentive for the further development of the hotel business; which contributes to meet world standards of hotel services.
R. Lopatiuk
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DETERMINANTS OF THE DEVELOPMENT OF HOTEL AND RESTAURANT ENTERPRISES OF UKRAINE IN THE INTERSECTORAL INDUSTRY OF SERVICES [PDF]
In the context of globalization of markets, the innovative system of services of hotel and restaurant enterprises provides coordination of actions of all participants.
Viktoriia H. HRANOVSKA +4 more
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Assessing the Quality of Managing Enterprises in the Hotel and Restaurant Sector of the Region: Sociological Approach [PDF]
The article presents the results of studying enterprises in the hotel and restaurant sector of Kharkiv region for the purpose of achieving an aggregate picture of the quality of managing the hotel and restaurant sector in the region and developing ...
Kraynyuk Lyudmila M. +2 more
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The analysis of directions for improvement of competitiveness in domestic hotel enterprises: Students attitudes [PDF]
Global market changes are forcing modern hotel enterprises to adjust their business in order to survive on the market by satisfying their end users. Serbian hotel enterprises have, in a certain extent, accepted new market trends.
Đorđević Dejan +3 more
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IMPROVING THE COMPETITIVENESS OF ENTERPRISES IN THE SPHERE OF HOSPITALITY
With the development of the market mechanism, the problem of competitiveness of the hotel industry has sharpened. In the conditions of constantly growing competition, hotel enterprises need to increase their competitive advantages, actively seek the ...
Lina Dubytska, Tetiana Prymak
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Types of internet advertising of hotel enterprises
The article deals with detailed analysis of the main types of Internet advertising, which hotel industry enterprises use. The author analyzes the nature and significance of each means of Internet advertising to increase the number of room bookings.
Larisa Kuchechuk
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